Our cybersecurity client is hiring a Marketing Campaigns Manager for its growing marketing team. The ideal candidate will have a strong background in marketing strategy, marketing analytics, campaign planning, and execution across channels, including digital, social media, email, and traditional marketing channels.
Responsibilities:
- Develop comprehensive marketing campaign strategies
- Collaborate with cross-functional teams to define campaign goals, messaging, channels, and creative assets.
- Create detailed campaign plans outlining timelines, budgets, and key performance indicators (KPIs)
- Project manage the execution of multiple concurrent marketing campaigns, ensuring all elements are delivered on time and to budget
- Coordinate with internal and external stakeholders to execute campaign tactics across multiple channels.
- Monitor campaign performance and analyze data to optimize tactics and maximize ROI.
- Budget management
- Work closely with the marketing team to coordinate and plan campaigns
- Work with the content team to coordinate the development of compelling campaign assets, including copy, graphics, videos, and other multimedia content.
- Partner with the digital team to deliver digital marketing initiatives
- Partner with the social media team to develop and implement social media strategies
- Partner with the email marketing manager to plan and execute email marketing campaigns.
- Campaign Analysis and Reporting
- Create data visualizations to show campaign performance.
- Undertake weekly campaign reporting against key metrics.
- Monitor campaign performance and conduct ongoing analysis to optimize tactics, messaging, and targeting.
- Provide reports on the outcomes of marketing campaigns, including key performance metrics such as campaign reach, engagement, conversion rates, and ROI.
- Analyze campaign data to identify trends, insights, and areas for improvement.
- Provide strategic recommendations
Qualifications:
- 4+ years of experience in marketing campaign management.
- Experience of SFDC, Pardot & Tableau.
- Strong strategic thinking and analytical skills with the ability to translate data insights into actionable marketing strategies.
- Excellent communication skills
- Creative and passionate around developing innovative marketing campaigns
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Bachelor’s degree in marketing or related field