We are engaged in a Senior Manager of Digital Marketing search with a local cybersecurity company that is expanding their marketing team due to growth.
If you are looking for a stable and growing company where you can contribute to a company’s success, this could be a great opportunity for you!
Responsibilities
- Plan, create, and implement integrated digital marketing campaigns across multiple channels, with a focus on segmentation and innovation.
- Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as website assets and advertisements.
- Implement digital lead generation strategies to capture and nurture leads throughout the buyer’s journey, using marketing automation tools and CRM systems.
- Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.
- Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
- Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.
Qualifications
- 4-6 years of experience in B2B digital marketing campaign development and management
- Expertise with paid advertising platforms and tools (LinkedIn Campaign Manager, GoogleAds, Native, and display)
- Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)
- Bachelors degree