Go to Market Lead

Title: GTM Lead (Director-level for the right candidate)

Location: NYC (in-office)
Comp: $180–200k base | $250–300k OTE + equity


The Opportunity

I’m leading a search for a Founding GTM Lead at a well-funded, early-stage fintech company building AI-driven solutions for finance operations.

The company recently raised a large Series A and is already seeing strong early traction, including meaningful improvements in collections performance, operating efficiency, and customer engagement.

This is not a traditional sales leadership role. It’s a full-stack GTM position where you’ll build pipeline, close deals, and architect the system behind it.


What You’ll Own

  • Build and execute GTM strategy from the ground up
  • Manage and develop a small team (2 BDRs + 1 AE)
  • Own ICP definition, messaging, and outbound motion
  • Design and optimize the GTM stack (HubSpot, Clay, etc.)
  • Run full-cycle sales after an initial ramp period
  • Partner directly with the CEO and founding team

Ideal Profile

  • 3–8 years of experience in startup SaaS or fintech GTM roles
  • Strong sales background with full-cycle experience
  • Systems thinker who understands the tech behind the motion
  • Experience in Series A/B environments
  • Leadership capability or clear trajectory toward it

Must-Haves

  • Startup sales experience
  • Experience with CRM / GTM tooling (HubSpot, Clay, etc.)
  • Track record closing $25K–$250K ACV deals

Nice-to-Haves

  • Fintech exposure
  • Entrepreneurial or builder background
  • Strong academic pedigree

Who Thrives Here

  • Highly competitive, “athlete mentality” individuals
  • Comfortable in fast-paced, high-expectation environments
  • Builders who want ownership, not a narrow lane
  • Operators who want to define a category, not just sell into one

Why This Role

  • True ownership of the GTM function at a breakout-stage company
  • Direct line to the CEO
  • Meaningful equity upside
  • High-intensity, high-reward environment