Built Data-Driven Brand Capability for Global Food & Beverage Leader in 11 Days
Client Description: Leading global consumer brand in the food & beverage space. They are a household name in a competitive aisle in store. The company created a new role requiring both traditional brand management and analytics/insights capability, a combination that is difficult to find in the market.
Objectives: The company had created a new role within the marketing team and sought someone who balances traditional brand management skills with expertise in customer insights and data analysis. The person in this role will focus on category and competitive analysis, new product development and innovation, consumer personas, and brand health. But it was necessary to find someone who had strong brand creative sensibility as well.
Hiring Challenges: This search required a rare blend of brand storytelling, data fluency, and innovation experience within a highly competitive CPG talent pool.
Key Metrics:
- Days to first candidate presented: 3
- Candidates submitted: 4
- Days until offer accepted: 11
Role Placed: Brand Manager (CPG, innovation + insights focused)