Marketing

Web Marketing Manager Direct Hire ON

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Job ID: 16343 Direct Hire ON

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Our client is a global software company who has developed the fastest growing and most innovative supply chain planning system in the market. They’re looking for a Web Marketing Manager to own the strategy and management of the website. 

***This is a remote opportunity with some travel to Canada.*** 

The Role:

- Maintain the website in order to engage and educate visitors, improve the user experience, and increase conversions

- Establish an ongoing digital roadmap and set quarterly milestones for continuous improvement.

- Measure, evaluate and report on all aspects of web and program performance

- Work cross-functionally with internal teams and outside agency partners to ensure the site is high performing, fresh and current

About You:

- 5+ years of website management experience

- Proven success in utilizing analytics to measure performance & provide strategic optimization recommendations

- Technical knowledge to understand and diagnosis web issues

- Strong understanding of information architecture, user testing, interaction and visual design

- Experience with content management systems (CMS), ideally Drupal

- Bachelors degree

Web Content Specialist Direct Hire MA

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Job ID: 16340 Direct Hire MA

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Our Boston client is a top global law firm with multiple practice areas.  They are hiring a Web Content Specialist to bolster the firm’s web presence through developing, supporting and maintaining their website. As part of the mar-tech team; the specialist will work in close partnership with other marketers and colleagues in biz dev, at various levels.  The specialist will work with internal and external stakeholders, including attorneys, practice leaders, consultants and agencies.

Highlights of the role include

  • Serve as the go-to for supporting, maintaining and driving feature enhancements and key initiatives for the front-end of external facing websites
  • Collaborate across the organization to manage website content, practice area, industry pages, attorney bios, case studies and events
  • Drive content creation by leveraging the firm’s content strategy and knowledge of industry trends
  • Build and foster relationships with vendors to coordinate website projects, including defining scope, reviewing budget and timelines and overseeing platform improvements
  • Analyze and report on site usage and trends using Google Analytics

Profile

  • 3+ years of experience maintaining an organization’s website and a high level of proficiency working with CMS’s
  • Strong understanding of digital design and user experience best practices, including creative design solutions working within the constraints of the current platform and knowledge of marketing, communications, and advertising-oriented production processes, and project management
  • Solid understanding of (SEO) to support site performance 
  • Experience working in a legal environment or professional services a bonus
  • Stellar organizational, written and verbal communication skills
  • Creative problem solver
  • Ability to work under pressure with excellent attention to detail
  • Bachelor’s degree

Preferred technical experience includes:

  • MS Office Suite (Word, Excel, and PowerPoint)
  • Drupal and Acquia Cloud
  • PHP, Twig or custom theme development
  • Proficiency in coding languages such as HTML, XHTML, CSS, .Net, JavaScript, jQuery

 

Senior Product Manager for HCP Marketing Direct Hire MA

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Job ID: 16329 Direct Hire MA

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Our biopharmaceutical client, located Northwest of Boston, is looking to hire a Senior Product Manager to focus on marketing to HCPs.  They have been ranked by two respected publications as one of the top places to work in Massachusetts.

In this role you will lead all media, digital, congress, and CRM marketing efforts across Physician audiences. This individual will drive the brand non-personal promotion strategic direction, monitor programming analytics, and generate innovative ways of delivering content.  If you are entrepreneurial and want to play an integral part of a product still in launch phase, read on.  There is an amazing amount of opportunities for you to jump in and take the initiative.  The role reports to the head of Physician Marketing.

Profile

  • 5 years of pharma or biotech (digital) marketing experience, including Web, CRM, Social Media, Veeva, etc.  Experience could come from a company, agency or both
  • 3+ years of experience of developing sales promotion materials and marketing to physicians and HCPs
  • Proven ability to work cross-functionally within an organization, especially with sales
  • Expertise in all area of media - website, digital and print 
  • Lead agencies in the development, review, approval and implementation of all HCP promotional initiatives  
  • Therapeutic knowledge in pain management, orthopedics or rheumatology a plus
  • Bachelor’s degree

Senior Manager, Digital Strategy and Execution Direct Hire MA

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Job ID: 16327 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for a Senior Manager of Digital Strategy and Execution as they build a cross-functional digital strategy and innovation center of excellence. 

The Senior Manager will collaborate with the brands and key functions to deliver digital strategy and support execution.  This role will enable high-impact corporate, disease, and product communication via digital experiences in partnership with global and regional marketing teams and serve as a bridge between commercialization teams and IT partners.

In this newly-created position, you will join a small team whose focus is collaborating with brands and key functions to design and deliver digital experiences, digital media, and digital analytics. You will partner with various marketing teams and work with commercialization teams, agencies and IT. 

Highlights

  • Serve as the digital subject matter expert to drive digital experience programs that generate value for patients, families, and caregivers
  • Collaborate with medical, legal, and regulatory stakeholders to ensure compliance
  • Provide strategic and executional support across digital initiatives including SEO/SEM, Social, Websites, Email, Display, etc.
  • Manage digital/media agencies relationships
  • Execute digital reporting for brands and identify actionable insights
  • Manage budgets for digital initiatives 

Profile

  • 5+ years of experience in a digital marketing, multi-channel strategy role at either a pharma, biotech or medical device company or at an agency whose clients are in the industry
  • Deep knowledge of digital tactics, including websites, SEO/SEM, Display, Email, Social, etc.
  • Skilled in using data to measure the impact of digital programs
  • Proven track record of autonomously driving projects to completion
  • Able to build and foster relationships with colleagues across functions, geographies and levels
  • Bachelor’s degree

Local candidates preferred but the client will provide relocation to a star candidate

Paid Search Manager Direct Hire MA

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Job ID: 16325 Direct Hire MA

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Are you looking for an in-house Paid Search role? Are you interested in a fast-moving, growth industry with plenty of perks? If so, we have one for you!

Our client, a cloud-based platform, located in Boston is seeking a Paid Search Manager to join their expanding digital team. You will report into the Senior Director of Digital Marketing and will have a chance to work with a highly skilled marketing team with a strong potential for leadership down the road.

Who You Are:

  • Passion for Search and online marketing 
  • Experience with Google Ads, Bing, Display, Facebook Ads, and LinkedIn Ads
  • Google Analytics and Excel know-how is a must.
  • Experience working with top-of-funnel attribution models and mapping outcomes to business results

Overview:

  • Oversee all digital advertising channels (Search Engine, Social and Display Remarketing)
  • Conduct in-depth, data-driven analysis to inform roadmap and system improvement opportunities in partnership with sales and product teams.
  • Develop keyword lists, bids
  • Monitor impression share, quality score, and other key SEM metrics
  • Measure lead quality and track marketing’s contribution to pipeline from digital programs
  • Report out weekly results, monthly results
  • Launch, analyze, optimize, and scale high performing strategies and channels.
  • Manage external agency partners
  • Communicate results, key insights and recommendations


 

Strategic Partner Marketing Manager Direct Hire MA

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Job ID: 16323 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Strategic Partner Marketing Manager to lead channel relationships and develop co-marketing programs.

In a nutshell

  • Relationship and program manager for strategic business, technology and channel partnerships
  • Develop marketing and sales enablement content and collateral
  • Manage co-marketing programs – webinars, events, blogs, etc.
  • B2B software background – security a plus

If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you!

Product Marketing Manager Direct Hire MA

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Job ID: 16319 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Product Marketing Manager to lead go-to-market strategy for their core product.

In a nutshell

  • Develop compelling messaging, competitive insights and market research
  • Work cross-functionally across marketing, product and sales teams
  • Manage go-to-market process for new features and product releases
  • B2B security software background a must

If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you.

Marketing Ops Manager Direct Hire MA

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Job ID: 16318 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Marketing Operations Manager to lead inbound growth.

  • Manage email automation, CRM, lead management
  • Help define processes in conjunction with the leadership team
  • Work closely with the inside sales team
  • Deeply analytical and data-oriented
  • Hubspot, SFDC and B2B software experience a must

If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you.

Demand Gen Marketing Manager Direct Hire MA

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Job ID: 16317 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Demand Gen Manager to lead top of the funnel growth. If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you.

In a nutshell

  • 2-4+ years of deep B2B software experience, preferably in security or another technical product solution
  • Own the lead funnel from lead nurturing, lead scoring and automation
  • Develop and execute email marketing strategy & implementation
  • Work closely with the sales team to ensure campaigns are successful
  • Strong focus on metrics and campaign analytics

SEO Specialist Direct Hire MA

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Job ID: 16291 Direct Hire MA

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SEO Specialist – Education/Technology Company in Downtown Boston

Our client is a technology/education company located right in Downtown Boston. Well-established yet nimble, they’re searching for an SEO Specialist to join their team. This person will start off specializing technical SEO projects and take on more strategy responsibility as their career grows. This role comes with a competitive salary + benefits. Apply Today!

Essential Functions:      

  • Develop SEO strategy for multiple products
  • Create scheduled SEO action plans on SEO strategy and goals
  • Produce weekly reports on SEO action plan execution and status
  • Manage SEO performance tracking and analytics
  • Monitor status of all websites to identify new technical SEO optimizations
  • Work with Content SEO Specialist to keep on-page optimization sharp and up-to-date
  • Support UX designers and developers on optimization projects to improve user engagement
  • Track and review data to create SEO reports with actionable insights

Preferred skills and experience:            

  • 1 to 3 years of SEO experience with experience within an agency or education preferred
  • Advanced Excel skills, including the ability to build and manipulate pivot tables
  • Experience with SEO optmization and web analytics tools
  • Strong research skills including the ability to run SEO audits and tackle competitor research
  • Understanding of how the web works and how technical enhancements can improve SEO
  • Intellectual curiosity and a passion for improvement
  • BA/BS required

Growth Marketing Manager Direct Hire MA

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Job ID: 16266 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families navigate the education process. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

They are looking for a Growth Marketer to join their team. In this role you will:

  • Define and set the growth marketing strategy to grow brand presence and drive sales
  • Develop and execute new strategic initiatives, taking ideas from start to finish
  • Actively problem solve and pitch new growth plans to senior leadership
  • Analyze ROI and track performance of results
  • Be a part of a mission-driven organization with endless growth opportunities

If you’re an entrepreneurial marketer who thrives in a fast-paced, high-impact role, we’d love to speak with you.

Director of Product Marketing Direct Hire MA

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Job ID: 16265 Direct Hire MA

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Our client is a well-funded startup in Boston that is disrupting how students and families navigate the education process. With an aim to provide equal access to resources, they've created a platform to aggregate all sorts of college data and provide students with personalized, targeted recommendations for their future.

They are looking for a Director of Product Marketing to join their growing team. In this role you will:

  • Define and set the product marketing strategy to support demand generation
  • Develop and execute marketing programs based on market insights and buyer decisions
  • Work directly with the sales, product and marketing teams to ensure success
  • Analyze ROI and track performance of campaigns and new initiatives
  • Be a part of a mission-driven organization with endless growth opportunities

If you have 7+ years of B2C and B2B product marketing experience, apply today!

Email Marketing Manager Direct Hire MA

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Job ID: 16264 Direct Hire MA

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Our client helps small businesses better market themselves and compete with other companies in their space. They are looking for a strategic marketing lead for their email channel. This role is ideal for a metrics-driven marketer who has experience managing a team and is comfortable taking a leadership role with internal stakeholders. This is a high-visibility, high impact opportunity to help the company continue their consistent and impressive YOY growth.

ABOUT YOU:

  • Strategic marketer experience at creating full-lifecycle customer and campaign strategies
  • Analytically minded and comfortable using data to derive insights focused on marketing ROI
  • Experience managing P&L
  • Aptitude in setting and meeting KPIs
  • Ability to manage and mentor high-performing team members
  • Passionate, driven, comfortable in front of senior management

THE ROLE:

  • Manage global channel marketing initiative and strategic customer lifecycle initiatives
  • Experience with email and customer engagement strategy
  • Design and run A/B and multivariate testing- segmentation, offers, creative/copy
  • Lead a team of high-performing email marketers and strategists, mentoring and helping develop their careers
  • Internal thought-leader on customer engagement strategy, with deep understanding of email

SEM Specialist Direct Hire MA

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Job ID: 16254 Direct Hire MA

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PPC Specialist

Do you want to join a winning team where our main goal is making a difference in people’s lives?

Our client is a performance-driven company in Boston. As they continue to scale, they’re looking for a PPC Specialist to join their in-house paid media team, managing their paid search and display channels. You will be a part of an exciting team who truly love their job, their company, and aspire to be leaders of culture for the company. 

As the PPC Specialist you will own the multi-million paid search accounts across various brands under the company’s portfolio. Your focus will be driving growth and efficiencies in our PPC channels. This is a full time, salaried position, with excellent benefits. Apply Today!

Role and Responsibilities

  • Create and manage PPC campaigns in Google AdWords, Bing, and Yahoo
  • Manage the search budget with a focus on efficiency and effectiveness
  • Conduct keyword research, write effective ad copy, audit search terms etc.
  • Adopt different bidding strategies depending on the campaign i.e. eCPC, ROAS, TCPA
  • Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics
  • Analyzing PPC campaign results and adjust strategy accordingly looking at LTV, CPA, CVR
  • Collaborate with PPC team to ensure healthy relationships with other client brands
  • Create weekly/monthly reports on campaign performance

Preferred Qualifications:

  • Min of 3 years of experience managing Google, Bing, GDN
  • Metric-driven, with demonstrable experience in leveraging data on a daily basis to optimize campaigns
  • Strong ability to communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
  • Strong proficiency in Excel
  • Experience working with multiple bidding strategies in AdWords
  • Excellent written communication skills and attention to detail
  • Ability to create reporting by working with and manipulate data in Excel
  • A strong desire to stay up-to-date with the latest trends, concepts, strategies and best practices in online marketing and measurement
  • Kenshoo, Marin or other similar third party software experience

Marketing Operations Specialist Direct Hire MA

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Job ID: 16251 Direct Hire MA

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Lifecycle Marketing Specialist

Our client provides education services and career counseling to tens of thousands of students across the US. As they build quality educational experiences, they're looking for a Lifecycle Marketing Specialist to join the team.

The Lifecycle Marketing Specialist will manage a team of 3+ email marketers and develop email/SMS strategy. This role covers email and SMS, covering marketing, surveys and student engagement. This is a high visibility role and excellent communication skills are a must.

In return, our client offers a spot on a talented and growing team. This role comes with commensurate salary+benefits and sits in Boston, MA. Apply today!

Responsibilities:

  • Plan and execute lifecycle marketing campaigns designed for student conversion, retention, and engagement

  • Develop and maintain a system for lifecycle marketing and communications requests

  • Develop testing strategies, analyze results, and recommend campaign optimization techniques to drive results

  • Ensure brand consistency and messaging compliance for campaigns

  • Integrate email and SMS campaigns into lead gen strategy

  • Collaborate with strategy team to develop metrics for lifecycle programs

Preferred Qualifications:

  • 3+ years’ experience in an email/SMS focused communications role

  • Ability to guide and communicate priorities on marketing projects

  • Strong project management skills in a cross-functional environment; agile certification a plus

  • Ability to stay current with marketing technology trends

  • Strong organizational and communication skills

  • Bachelor’s degree in marketing or related field

Associate Director, Global HCP Marketing Direct Hire MA

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Job ID: 16249 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for an Associate Director, Global HCP Marketing to create and execute a global strategic HCP stakeholder strategy (evolution of disease state awareness, execution and evolution of core brand assets) to provide a new therapy option for patients in need. 

In this role, your work will include

  • Contributing to strategic planning, developing and executing tactical plans for HCP stakeholders to prepare for the successful launch and commercialization of the company's first gene therapy
  • Building disease state awareness
  • Designing and implementing multi-channel communications and programs
  • Measuring results and optimizing investments to move the needle on HCP disease awareness goals
  • Developing and evolving brand messages and brand assets, integrating evolving data
  • Partnering with global patient marketing and digital marketing leads to ensure alignment

Profile

  • 7+ years of in a strategic, global marketing role, some of which to HCPs
  • Understand the big picture from lots of data and information and drive to actionable insights
  • Truly patient-centric
  • Fluency with highly scientific information
  • Launched products globally
  • Track record of building relationships and working successfully across functions
  • Has successfully driven a project to completion
  • Bachelor’s degree required, advanced degree preferred

Manager, Content Marketing Direct Hire MA

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Job ID: 16216 Direct Hire MA

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Our client, an Internet startup, is focused on delivering the best content, tools and applications in order to educate consumers around the home buying process. As they build their growing marketing team, they are seeking a Manager of Content Marketing.

The Role

The Manager of Content Marketing uses an audience-first, data-driven approach to planning and overseeing a content strategy that supports the customer journey. They understand the context in which customers experience the content, think strategically about what content should be presented, and assess the most effective format for delivery.

The Manager of Content Marketing plays an integral role in achieving growth marketing goals by advancing the brand and cultivating a tribe of brand followers. This position is responsible for creating and managing an integrated content strategy for the Company and its consumer brand. 

What You’ll Do

• Develop a comprehensive content strategy that supports and extends marketing goals and initiatives, drives brand awareness, garners consumer trust, and optimizes the customer journey experience from start to finish, using a human-centered design approach

• Partner with the Digital Marketing Director

• Develop functional content and editorial calendar

• Design, implement, and manage a content experience strategy for website, blog, social, and search marketing campaigns

• Oversee and coordinate the creation and design of content for related blog, website, social, and email campaigns

• Develop our standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and repurposing

• Define and achieve KPIs to measure and report on content’s role in customer acquisition and retention, brand engagement across channels, and conversions through content engagement

What You’ll Bring

• 5+ years of experience in multi-channel content creation and strategy

• Proven editorial skills with an outstanding command of the English language

• Audience development, subscription strategies, and monetized content experience a plus

• Experience leveraging digital analytics and insights to inform audience segmentation/engagement and content decisions

• Strong understanding of the creative process. Proven experience translating strategic goals into creative solutions.

• Experience in production planning and execution.

• Experience in planning, implementing, and evaluating digital brand engagement initiatives

• Ability to communicate effectively within all levels of the organization and with external partners, agencies, and collaborators

• Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.)

• Management experience including building and managing teams, performance reviews, etc.

Demand Generation Specialist Direct Hire MA

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Job ID: 16184 Direct Hire MA

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Our client, an innovative open source technology company, is seeking a Demand Generation Specialist for their team. In this role you will create and execute global lead generation campaigns. You will work closely with regional Brand Managers and also the Head of Marketing and Sales. Prior experience with Microsoft CRM and Click Dimensions is preferred.

Highlights of the role:

  • Create market segments and outreach campaigns and lead generation strategies
  • Define metrics, measure and track campaigns 
  • Knowledge and prior experience with Microsoft CRM and Click Dimensions
  • Create and update content and marketing campaigns.
  • Create, execute and monitor inbound, nurturing or drip campaigns.
  • Evaluate and maintain marketing databases and software, ensuring usability.
  • Evaluate and select platforms for marketing campaigns, then implement and measure results.
  • Create automated dashboards and metrics

Experience:

A bachelor’s degree in marketing or a related field.

3+ years prior marketing experience.

SEO Coordinator Direct Hire MA

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Job ID: 16136 Direct Hire MA

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Our client is a software, marketing, and design firm that is bringing cutting-edge resources to the real estate industry. Headquartered in Boston with offices globally, this is a lean, innovative and entrepreneurial group. They are seeking an SEO professional to join their marketing team and help drive SEO efforts across 20+ client accounts. The ideal candidate is a motivated, entrepreneurial individual with 1-2 years of SEO experience looking to advance his/her skills in the space. Will consider folks with some exposure to SEO (internships or 1 year or less).

Highlights:

  • Conduct keyword research to drive traffic
  • Perform ongoing reviews and analyses of websites to make improvements and increase optimization
  • Develop/execute link building strategies
  • Comfort working with clients with ability to develop reports and presentations
  • Experience with Google Analytics + Tag Manager; knowledge of Screaming Frog, Moz and/or Ahrefs is ideal
  • Analytically minded with ability to drive insights and make recommendations
  • Bachelor’s degree is required

Senior Director, Marketing Digital Experience & Design Direct Hire MA

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Job ID: 16120 Direct Hire MA

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Our client is a market leader in their field and have gone about redefining a category. They’re now seeking an experienced marketing and design executive to oversee global marketing website development, related user experience strategy, design operations, marketing technologies, and various multimedia/digital marketing activities across a suite of market segments and product lines.

Based on the North Shore and reporting to the SVP or Marketing, you will grow their presence together with cross-departmental stakeholders and act as a critical entry point to all aspects of online resources.

About you:

  • 8+ years of digital marketing, design and UX/ customer experience roles
  • Multi-channel marketing experience across marketing design operations, analytics, SEO, web development, technology stack, UX and multi-media design/creation
  • Experience developing and managing high-performing teams. You set aggressive, achievable goals and inspire team members to deliver against them.
  • Knowledge/Experience in B2C digital marketing/web development
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks
  • Experience working with Drupal, Marketo, Web personalization and chatbots
  • Bachelor's degree in marketing, or related field – Advanced degrees in UX, design, etc. nice to have

Marketing Operations Manager Direct Hire MA

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Job ID: 16098 Direct Hire MA

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Marketing Operations Manager

We are a marketing tech company looking for a operations professional to help support our marketing organization. This position works with the Director of Performance Marketing and Demand Generation Marketing Manager to make sure that the wider marketing team has the tools, data, reports, and processes they need to be successful. This is an exciting opportunity to join a passionate, collaborative team at a high-growth late-stage startup.

Core responsibilities include:

Marketing Infrastructure. As a primary owner of the marketing infrastructure, you are constantly aware of rough edges, inconsistencies, and data issues - and always working to improve them. You’re the expert on how different systems and tools are connected, and also the go-to resource for the rest of the team when it comes to helping them understand what information they need and where and how to get it.

Reporting & Analysis. You’ll be responsible for creating, updating and maintaining marketing related dashboards and reports. You’ll also be charged with working with the marketing team to understand the key metrics for performance for each role - then figuring out the best, easiest way to measure and monitor those KPIs.

Campaign Operations. You’ll coordinate with sales and marketing to create and execute operational plans for various types of campaigns. This includes knowing who to loop in from what team; how to effectively route information in and out of Salesforce; and how to ultimately create the smoothest user experience both internally and externally.

Training and Enablement. As the expert on marketing infrastructure and data, you’ll be charged with training the rest of the team on tools, reports, and data availability. This includes things like maintaining a data dictionary; managing the internal wiki; and regularly designing and leading training sessions for the marketing team.

About You

You enjoy solving puzzles and finding answers, and sharing what you’ve learned with others. You have a strong intellectual curiosity that helps you find new challenges to solve and grow. Your background is in marketing, and you have a strong perspective on what good marketing looks like. You’ve worked with one (or ideally, more) marketing automation systems and analytics systems. Navigating Salesforce is second nature. You’re familiar with Javascript, HTML, and CSS, and aren’t afraid to learn more. You may have worked in Heap Analytics before, but it’s not a necessity. You work comfortably cross-functionally with staff of all levels on other teams inside marketing and without. You’re not afraid to speak up or make recommendations.

About Us

We are a high growth Boston startup that prides itself on building a large, fast-moving, and sustainable business. Our marketing software is helping more than 10,000 innovative ecommerce brands get better at connecting with their customers.   We’re deeply passionate about learning, solving tough problems, and helping one another level up in all things. Working with us means you’ll work on things you never imagined you would; you’ll grow in ways you didn’t consider possible; and you’ll do the best work of your career with people who are just as motivated and talented as you are. 

Performance Media Analyst – Paid Search Direct Hire ME

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Job ID: 16093 Direct Hire ME

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HireMinds has been engaged by L.L.Bean, based in Freeport, ME, on a search for a Performance Media Analyst. They’ve established themselves as one of the leading retail brands in the country and are actively hiring across marketing and customer insight divisions. If you’re seeking a highly visible role, the opportunity to work with some of the largest budgets on the East Coast, and a company that invests heavily in their search programs, we’d love to hear from you.

Please note: The role is based in Maine and you must be located in/able to relocate to work out of their HQ in Freeport, ME. The search is national with a relocation benefits offered.

Responsibilities:

  • Ensure efficient day-to-day management of Paid Search and Shopping campaigns with the ability to plan, implement, analyze, and optimize
  • Conduct keyword research and make recommendations on appropriate keyword/product group builds to support campaign strategy
  • Analyze campaign performance to ensure sales goals and spend budgets are met
  • Execute appropriate bid modifications in support of campaign objectives
  • Work with Feed Vendor and internal stakeholders to maintain product data feed quality and implement content rules
  • Inform and educate broader L.L.Bean marketing organization through regular reporting and analytics
  • Collaborate with merchandising and product teams to inform campaign development
  • Develop, execute, and analyze ad copy and landing page testing across campaigns

Qualifications:

  • 2-4 years’ work experience in a professional environment with a strong preference for 2 years of direct to consumer paid search experience
  • Proficiency in Excel, Google AdWords, bid management tools such as Doubleclick, and site analytics tools such as Omniture or Google Analytics
  • Strong analytical skills with the ability to interpret data and develop action plans
  • Resourceful and self-motivated approach to work, with an interest in learning and growing professionally at L.L.Bean
  • Excellent communications skills, both oral and written
  • Keen attention to detail and highly organized
  • Bachelor’s degree, preferably in a marketing-related field.

Paid Social Media Director Direct Hire CT

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Job ID: 16072 Direct Hire CT

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Our client is a top Media and Analytics agency located in Fairfield County, CT.  Named to Inc's list of 5000 fastest growing companies, they are a leader in the media space with clients spanning consumer products, healthcare, non-profit and more. They are looking for a Social Media Manager who will play a pivotal role building and implementing social media strategy for their top client base. 

THE ROLE: 

  • Thought-leadership for the agency in the social media space- including strategy, platform evaluation, messaging research, b-unit resourcing and business development
  • Management of internal content teams and external vendors
  • Ownership of social media analytics, working cooperatively with the analytics team

THE PROFILE: 

  • 5+ years experience developing and managing social media campaigns and strategy 
  • Comfortable in a client facing role with exceptional storytelling skills 
  • Thought-leader on industry best-practices and metrics
  • Demonstrated ability to synchronize social media campaigns with paid advertising and CRM systems
  • Deep experience managing paid social campaigns
  • Bachelor's Degree