Marketing

Digital Strategy and Execution Senior Manager/AD Direct Hire MA

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Job ID: 16424 Direct Hire

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A Cambridge, MA gene and immunotherapy company is hiring someone who has a blend of digital strategy and execution from a biotech/pharma company OR digital health agency to join their digital excellence team.  The role is scoped as a Senior Manager but we will consider someone at the Associate Director level. 

This person will collaborate with the brands and key functions to deliver digital strategy and support execution.  This role will enable high-impact corporate, disease, and product communication via digital experiences in partnership with global and regional marketing teams and serve as a bridge between commercialization teams and IT partners.

In this newly-created position, you will join a small team whose focus is collaborating with brands and key functions to design and deliver digital experiences, digital media, and digital analytics. You will partner with various marketing teams and work with commercialization teams, agencies and IT. 

Highlights

  • Serve as the digital subject matter expert to drive digital experience programs that generate value for patients, families, and caregivers
  • Collaborate with medical, legal, and regulatory stakeholders to ensure compliance
  • Provide strategic and executional support across digital initiatives including SEO/SEM, Social, Websites, Email, Display, etc.
  • Manage digital/media agencies relationships
  • Execute digital reporting for brands and identify actionable insights
  • Manage budgets for digital initiatives 

Profile

  • 5+ years of experience in a digital marketing, multi-channel strategy role at either a pharma, biotech or medical device company or at an agency whose clients are in the industry
  • Deep knowledge of digital tactics, including websites, SEO/SEM, Display, Email, Social, etc.
  • Skilled in using data to measure the impact of digital programs
  • Proven track record of autonomously driving projects to completion
  • Able to build and foster relationships with colleagues across functions, geographies and levels
  • Bachelor’s degree

Local candidates preferred but the client will provide relocation to a star candidate

SEM Specialist Direct Hire MA

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Job ID: 16416 Direct Hire MA

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PPC Specialist

Do you want to join a winning team where our main goal is making a difference in people’s lives?

Our client is a performance-driven company in Boston. As they continue to scale, they’re looking for a PPC Specialist to join their in-house paid media team, managing their paid search and display channels. You will be a part of an exciting team who truly love their job, their company, and aspire to be leaders of culture for the company. 

As the PPC Specialist you will own the multi-million paid search accounts across various brands under the company’s portfolio. Your focus will be driving growth and efficiencies in our PPC channels. This is a full time, salaried position, with excellent benefits. Apply Today!

Role and Responsibilities

  • Create and manage PPC campaigns in Google AdWords, Bing, and Yahoo
  • Manage the search budget with a focus on efficiency and effectiveness
  • Conduct keyword research, write effective ad copy, audit search terms etc.
  • Adopt different bidding strategies depending on the campaign i.e. eCPC, ROAS, TCPA
  • Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics
  • Analyzing PPC campaign results and adjust strategy accordingly looking at LTV, CPA, CVR
  • Collaborate with PPC team to ensure healthy relationships with other client brands
  • Create weekly/monthly reports on campaign performance

Preferred Qualifications:

  • Min of 3 years of experience managing Google, Bing, GDN
  • Metric-driven, with demonstrable experience in leveraging data on a daily basis to optimize campaigns
  • Strong ability to communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful
  • Strong proficiency in Excel
  • Experience working with multiple bidding strategies in AdWords
  • Excellent written communication skills and attention to detail
  • Ability to create reporting by working with and manipulate data in Excel
  • A strong desire to stay up-to-date with the latest trends, concepts, strategies and best practices in online marketing and measurement
  • Kenshoo, Marin or other similar third party software experience

Field Marketing Manager Direct Hire MA

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Job ID: 16415 Direct Hire MA

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Located west of the city (with great wfh flexibility!), our client is the leader in the AI space. They work with a rang of global brands, helping them communicate with customers more effectively by providing a unified, multi-channel experience across phone, web, and SMS. They are looking for a Field Marketing Manager to join them.

Responsibilities:

  • Partner with Sales Leaders, Business Development Representatives, and Solutions Consultants to create account strategy and drive messaging and programs to increase demand and expedite sales cycle
  • Liaise between sales and corporate marketing along with other key leaders to ensure lead and pipeline acceleration
  • Plan and execute ABM activities spanning events, email, webinars, direct mail, content, among others
  • Prepare specific materials for sales, BDR, and additional teams including emails, scripts, infographics, 1-pagers, web content, etc.
  • Assist with campaign reporting

The Ideal Candidate Has:

  • 6+ years of marketing experience in B2B tech environment, enterprise preferred
  • Experienced with ABM
  • Proficiency with Salesforce, HubSpot, and other marketing automation tools
  • Ability to travel up to 25%
  • Bachelor’s degree required

Search Marketing Specialist Direct Hire MA

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Job ID: 16399 Direct Hire

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Our client is an online marketplace for consumer products. With a mission to help small businesses succeed, they’ve built a product launch platform to ensure the best ideas win. They’re seeking a Search Marketing Specialist to join their growing team just miles from downtown Boston.

About the role:

  • Develop and implement digital marketing acquisition strategies across search engine marketing, shopping feeds, and paid social
  • Continually evaluate, recommend, and test full spectrum of performance media channels, partners, and emerging platforms.

About you:

  • An acquisition marketer with 2+ years in digital performance media within an ecommerce environment (or an agency, if worked on ecomm accounts)
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks.
  • Extensive experience working with web analytics, Google Analytics, Excel; SQL a plus

Director of Consumer Brand Marketing Direct Hire MA

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Job ID: 16394 Direct Hire MA

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Our Boston client is building their marketing team and looking for a Director of Consumer Brand Marketing.  The company was just granted FDA clearance to market a prescription product to aid in weight management.  Six out of 10 people lost an average of 10% of their body weight in clinical trials.  The market is primed for disruption and the Director will play a key role in doing this.

In this new role, you will establish broad awareness of the product and lead all aspects of brand building and broad reach marketing.   We are seeking someone who is skilled in developing the strategy, synthesizing information from multiple sources to create an actionable point of view and direction for a brand – and then leading the implementation.  If you have a track record of growing market share, boosting net sales and increasing profit margin for a new brand in a complex category, read on.

Profile

  • 8+ years of product marketing/brand management experience in either healthcare, OTC or CPG
  • Proven track record of launching new consumer driven brands
  • Led creative and media partners by leveraging expertise in all media channels, especially digital and social
  • Blend of in house combined with agency or consulting experience preferred
  • Experience disrupting the status quo and finding innovative solutions to challenging problems
  • Results oriented
  • Thrives in a start-up where you must be able to influence and lead others while also rolling up your sleeves and get work done
  • Able to travel domestically up to 20%
  • Bachelor’s degree

Director of Performance Marketing Direct Hire MA

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Job ID: 16393 Direct Hire MA

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Boston biotech is building their marketing team and looking for a Director of Performance Marketing.  The company was just granted FDA clearance to market a prescription product to aid in weight management.  Six out of 10 people lost an average of 10% of their body weight in clinical trials.  The market is primed for disruption and the Director will play a key role in doing this.

In this new role, you will have the chance to establish a lead generation funnel and new customer acquisition machine.  We are looking for someone who is a Performance Marketing subject matter expert.  This person should have solid strategic and business planning skills and be able to lead creative agency partners (in creative campaign development) and media partners (to test and grow channels). 

Profile

  • 8+ years of direct-to-consumer marketing experience in either healthcare, OTC or CPG
  • Blend of in house combined with agency or consulting experience preferred
  • Proven track record of launching new consumer driven brands
  • Led customer acquisition programs in broadcast, digital and print
  • Expertise in all media channels, especially digital and social
  • Experience disrupting the status quo and finding innovative solutions to challenging problems
  • Results oriented
  • Thrives in a start-up where you must be able to influence and lead others while also rolling up your sleeves and get work done
  • Able to travel domestically up to 20%
  • Bachelor’s degree

Head of Brand & Communications Direct Hire MA

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Job ID: 16387 Direct Hire MA

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This is your chance to lead the vision and build a content franchise from the ground up!

Our client, an app-building platform, is seeking their next Head of Content and Communications. This is a pivotal role with high visibility within the company, reporting to the CMO. You'll set the identity and voice of the company's brand. You'll drive global content, messaging and communications while inspiring a team. 

Responsibility:

  • Communicate the brand story via all communication vehicles
  • Manage global brand campaigns
  • Manage thought leadership and program-related content
  • Oversee a small team + agencies

Requirements:

  • 10-15 years' experience in marketing; B2B experience preferred
  • Experienced content marketing creator
  • Experience building a content program from the ground up 
  • Passion for communications - content marketing, PR, social 
  • Measurement and reporting experience 
  • College degree required

Email Marketing Manager Direct Hire MA

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Job ID: 16381 Direct Hire MA

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Email Marketing Manager

The Email Marketing Manager is responsible for managing the organization’s email marketing campaigns, with a focus on lead generation and lead nurture. The role reports to the Director of Growth Marketing, and is a central support function across all marketing teams.

Duties of an Email marketing manager include:

  • Building email campaigns - we use Marketo but experience in this tool is not required. Experience in Pardot, Eloqua, Hubspot, or others can transfer. 
  • Managing current email programs
  • Tracking, analysis and reporting on email campaigns in order to make recommendations and guide improvement
  • Identify opportunities to use email channel as a way to continue to conversation with prospects, and also push leads down the sales funnel (trigger and drip campaigns) based on prospect activity, or current client activity throughout the customer lifecycle
  • Carrying out segmentation of the database and implementing remarketing strategies
  • Set up A/B Testing framework for various email campaigns to establish the most effective approaches
  • Ensuring all email campaigns comply with current email best practice, as well as regulations e.g. GDRP, in the industry
  • Working closely with the Director of Growth marketing to develop a clear CRM strategy

The ideal background of an Email Marketing Manager:

  • 3-5 years of email marketing experience, with proven success
  • Analytical and able to translate complex data into actionable marketing plans
  • Fluent in Excel
  • Excellent written communication and copywriting skills is a plus
  • Previous experience as an email marketing manager ideally within a similar industry is a plus

SEO Analyst Direct Hire MA

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Job ID: 16378 Direct Hire

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Search Engine Optimization Analyst

Our client leads the world in developing the tech behind the most cutting edge innovations. They have had a 50 year track record of success in aerospace, healthcare, and consumer markets.

With their continued growth they are looking for a Search Experience Analyst to join their digital team. The right candidate will own both search engine optimization initiatives as well as site search projects.

This is a high profile role within a stable, growing Fortune 500 organization. The position comes with a competitive compensation package and sits south of Boston. Apply today!

Responsibilities

  • Drive high quality traffic & engagement through organic search

  • Create reports on web traffic and conversion rates

  • Serve SME for all search related projects across marketing and web development

  • Work with content teams to ensure content strategy enhances search engine presence

  • Optimize existing content, improve site architecture, and perform keyword research

  • Collaborate with content and development to improve global customer engagement

  • Perform ongoing keyword analysis, expansion and optimization

  • Manage global SEO campaigns for a variety of brands

Preferred Qualifications:

  • 5+ years of organic search experience for a major ecommerce company or corporate brand

  • Proficiency with Adobe Analytics or Google Analytics

  • Strong knowledge of how to put in place best SEO practices

  • Understanding of HTML, CSS, and JavaScript and how they impact SEO

  • Experience with SEO tools (DeepCrawl, Google Keyword tool, Google Search Console, etc.)

  • Experience working within an enterprise CMS (Adobe AEM, Sitecore or Drupal preferred)

  • Understanding of website on-site search tools (Elasticsearch, Solr, etc.)

  • Familiarity with industry-standard SEO vendors, tools and industry experts

Marketo Support Specialist Contract To Hire MA

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Job ID: 16350 Contract To Hire MA

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Marketing Automation Specialist - Marketo

If you speak Marketo this opportunity will be music to your ears! We are looking for a smart, organized, and data oriented, Marketo Specialist to join one of the most respected colleges in Boston. 

In this role you'll be supporting marketing automation efforts by keeping data clean, tagged, and organized. You'll work on landing pages, emails, and other inbound marketing efforts. In order to be successful you should understand the "guts" of Marketo, be organized, insightful, and have a strong love for the power of data. 

You'll work with a passionate and collaborative team and coordinate with related departments, giving you insight into other areas of the digital marketing function.This is an amazing opportunity, don't let it pass you by! Send your resume and salary requirements over for review - asap!

Web Content Specialist Direct Hire MA

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Job ID: 16340 Direct Hire MA

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A top global law firm in Boston with multiple practice areas is hiring a Web Content Specialist to bolster the firm’s web presence through developing, supporting and maintaining their website. As part of the mar-tech team; the specialist will work in close partnership with other marketers and colleagues in business development at various levels.  The specialist will work with internal and external stakeholders, including attorneys, practice leaders, consultants and agencies.

Highlights of the role include

  • Serve as the go-to for supporting, maintaining and driving feature enhancements and key initiatives for the front-end of external facing websites
  • Collaborate across the organization to manage website content, practice area, industry pages, attorney bios, case studies and events
  • Drive content creation by leveraging the firm’s content strategy and knowledge of industry trends
  • Build and foster relationships with vendors to coordinate website projects, including defining scope, reviewing budget and timelines and overseeing platform improvements
  • Analyze and report on site usage and trends using Google Analytics

Profile

  • 3+ years of experience maintaining an organization’s website and a high level of proficiency working with CMS’s
  • Strong understanding of digital design and user experience best practices, including creative design solutions working within the constraints of the current platform and knowledge of marketing, communications, and advertising-oriented production processes, and project management
  • Solid understanding of (SEO) to support site performance
  • Experience working in a legal environment or professional services a bonus
  • Stellar organizational, written and verbal communication skills
  • Creative problem solver
  • Ability to work under pressure with excellent attention to detail
  • Bachelor’s degree

Preferred technical experience includes:

  • MS Office Suite (Word, Excel, and PowerPoint)
  • Drupal and Acquia Cloud
  • PHP, Twig or custom theme development
  • Proficiency in coding languages such as HTML, XHTML, CSS, .Net, JavaScript, jQuery

Content Strategist Lead Contract To Hire MA

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Job ID: 16334 Contract To Hire MA

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Content Strategist Lead opportunity! Our Agency client in Boston, is looking for an experienced and strategic, content expert to help organize and create, thoughtful and impactful content for their fantastic clients.

This is a full-time, contract to hire, opportunity. We are looking for someone who is conceptual and creative but also has a love and respect for data. You'll collaborate with internal teams, work with clients to help understand their goals, and  lead your team to a glorius finish.

When we say metadata, taxonomy, and style guides ...do you start to feel your pulse quicken with excitement?  If so, this could be your dream job and you could be our dream candidate! Here's what else makes you a top candidate:

  • Digital commerce and content strategy knowledge 
  • an understanding of how content strategy fits in and elevates work 
  • Demonstrated ability to lead content strategy across the entire web development process 
  • Thorough understanding of how to communicate effectively in a digital environment 
  • Experience with content management systems, digital asset management, databases and SEO best practices 
  • Experience using data and analytics to support strategy 
  • Detail-oriented; productive without compromising quality 
  • Must be able to multi-task and prioritize to meet daily deadlines and capable of operating in a fast-paced, dynamic environment 
  • Must enjoy working with multidisciplinary digital teams on a variety of projects and with clients across industries • Excellent oral and written communication and presentation skills 
  • Excellent time management, problem-solving and organizational skills  
  • 4+ years of experience in a content strategy or content management field

Apply now and please be sure to include your resume and portfolio! 

Strategic Partner Marketing Manager Direct Hire MA

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Job ID: 16323 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Strategic Partner Marketing Manager to lead channel relationships and develop co-marketing programs.

In a nutshell

  • Relationship and program manager for strategic business, technology and channel partnerships
  • Develop marketing and sales enablement content and collateral
  • Manage co-marketing programs – webinars, events, blogs, etc.
  • B2B software background – security a plus

If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you!

Product Marketing Manager Direct Hire MA

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Job ID: 16319 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Product Marketing Manager to lead go-to-market strategy for their core product.

In a nutshell

  • Develop compelling messaging, competitive insights and market research
  • Work cross-functionally across marketing, product and sales teams
  • Manage go-to-market process for new features and product releases
  • B2B security software background a must

If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you.

Demand Gen Marketing Manager Direct Hire MA

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Job ID: 16317 Direct Hire MA

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Our client is an open source security platform dedicated to helping developers. After tripling in growth within the last year, their Boston team is looking to add a Demand Gen Manager to lead top of the funnel growth. If you’re excited to work with a global team on a top-notch enterprise product that is disrupting the marketplace, this is the place for you.

In a nutshell

  • 2-4+ years of deep B2B software experience, preferably in security or another technical product solution
  • Own the lead funnel from lead nurturing, lead scoring and automation
  • Develop and execute email marketing strategy & implementation
  • Work closely with the sales team to ensure campaigns are successful
  • Strong focus on metrics and campaign analytics

Marketing Operations Specialist Direct Hire MA

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Job ID: 16251 Direct Hire MA

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Lifecycle Marketing Specialist

Our client provides education services and career counseling to tens of thousands of students across the US. As they build quality educational experiences, they're looking for a Lifecycle Marketing Specialist to join the team.

The Lifecycle Marketing Specialist will manage a team of 3+ email marketers and develop email/SMS strategy. This role covers email and SMS, covering marketing, surveys and student engagement. This is a high visibility role and excellent communication skills are a must.

In return, our client offers a spot on a talented and growing team. This role comes with commensurate salary+benefits and sits in Boston, MA. Apply today!

Responsibilities:

  • Plan and execute lifecycle marketing campaigns designed for student conversion, retention, and engagement

  • Develop and maintain a system for lifecycle marketing and communications requests

  • Develop testing strategies, analyze results, and recommend campaign optimization techniques to drive results

  • Ensure brand consistency and messaging compliance for campaigns

  • Integrate email and SMS campaigns into lead gen strategy

  • Collaborate with strategy team to develop metrics for lifecycle programs

Preferred Qualifications:

  • 3+ years’ experience in an email/SMS focused communications role

  • Ability to guide and communicate priorities on marketing projects

  • Strong project management skills in a cross-functional environment; agile certification a plus

  • Ability to stay current with marketing technology trends

  • Strong organizational and communication skills

  • Bachelor’s degree in marketing or related field

Performance Media Analyst – Paid Search Direct Hire ME

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Job ID: 16093 Direct Hire ME

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HireMinds has been engaged by L.L.Bean, based in Freeport, ME, on a search for a Performance Media Analyst. They’ve established themselves as one of the leading retail brands in the country and are actively hiring across marketing and customer insight divisions. If you’re seeking a highly visible role, the opportunity to work with some of the largest budgets on the East Coast, and a company that invests heavily in their search programs, we’d love to hear from you.

Please note: The role is based in Maine and you must be located in/able to relocate to work out of their HQ in Freeport, ME. The search is national with a relocation benefits offered.

Responsibilities:

  • Ensure efficient day-to-day management of Paid Search and Shopping campaigns with the ability to plan, implement, analyze, and optimize
  • Conduct keyword research and make recommendations on appropriate keyword/product group builds to support campaign strategy
  • Analyze campaign performance to ensure sales goals and spend budgets are met
  • Execute appropriate bid modifications in support of campaign objectives
  • Work with Feed Vendor and internal stakeholders to maintain product data feed quality and implement content rules
  • Inform and educate broader L.L.Bean marketing organization through regular reporting and analytics
  • Collaborate with merchandising and product teams to inform campaign development
  • Develop, execute, and analyze ad copy and landing page testing across campaigns

Qualifications:

  • 2-4 years’ work experience in a professional environment with a strong preference for 2 years of direct to consumer paid search experience
  • Proficiency in Excel, Google AdWords, bid management tools such as Doubleclick, and site analytics tools such as Omniture or Google Analytics
  • Strong analytical skills with the ability to interpret data and develop action plans
  • Resourceful and self-motivated approach to work, with an interest in learning and growing professionally at L.L.Bean
  • Excellent communications skills, both oral and written
  • Keen attention to detail and highly organized
  • Bachelor’s degree, preferably in a marketing-related field.