Paid Search Manager Direct Hire MA

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Job ID: 16325 Direct Hire MA

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Are you looking for an in-house Paid Search role? Are you interested in a fast-moving, growth industry with plenty of perks? If so, we have one for you!

Our client, a cloud-based platform, located in Boston is seeking a Paid Search Manager to join their expanding digital team. You will report into the Senior Director of Digital Marketing and will have a chance to work with a highly skilled marketing team with a strong potential for leadership down the road.

Who You Are:

  • Passion for Search and online marketing 
  • Experience with Google Ads, Bing, Display, Facebook Ads, and LinkedIn Ads
  • Google Analytics and Excel know-how is a must.
  • Experience working with top-of-funnel attribution models and mapping outcomes to business results

Overview:

  • Oversee all digital advertising channels (Search Engine, Social and Display Remarketing)
  • Conduct in-depth, data-driven analysis to inform roadmap and system improvement opportunities in partnership with sales and product teams.
  • Develop keyword lists, bids
  • Monitor impression share, quality score, and other key SEM metrics
  • Measure lead quality and track marketing’s contribution to pipeline from digital programs
  • Report out weekly results, monthly results
  • Launch, analyze, optimize, and scale high performing strategies and channels.
  • Manage external agency partners
  • Communicate results, key insights and recommendations