Demand Generation Specialist Direct Hire MA

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Job ID: 16184 Direct Hire MA

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Our client, an innovative open source technology company, is seeking a Demand Generation Specialist for their team. In this role you will create and execute global lead generation campaigns. You will work closely with regional Brand Managers and also the Head of Marketing and Sales. Prior experience with Microsoft CRM and Click Dimensions is preferred.

Highlights of the role:

  • Create market segments and outreach campaigns and lead generation strategies
  • Define metrics, measure and track campaigns 
  • Knowledge and prior experience with Microsoft CRM and Click Dimensions
  • Create and update content and marketing campaigns.
  • Create, execute and monitor inbound, nurturing or drip campaigns.
  • Evaluate and maintain marketing databases and software, ensuring usability.
  • Evaluate and select platforms for marketing campaigns, then implement and measure results.
  • Create automated dashboards and metrics

Experience:

A bachelor’s degree in marketing or a related field.

3+ years prior marketing experience.