Web Content Strategist

Web Content Specialist

Our client, an award winning, highly regarded, law firm, is hiring a Web Content Specialist. You’ll play an integral part in helping the team grow and strengthen their web presence. As a member of the Marketing Technology team, you’ll work closely with marketing, business development, attorneys, and leadership teams,  to support external website initiatives. 

This is a hybrid role with 3 days in the office (easy commute) and 2 days remote. 
Experience working within Drupal is required. 

 Key responsibilities: 

  • Serve as the point-person for supporting, maintaining and driving feature enhancements and key initiatives for the firm’s external-facing websites: Mintz.com and MLStrategies.com*
  • Develop and enhance content strategy for the website.
  • Assist with front-end development of existing pages and creation of new website templates, custom microsites and other Marketing collateral.
  • Collaborate with stakeholders across the firm to gather and evaluate user requirements, develop mockups and prototypes that illustrate functional enhancements and present recommendations.
  • Work closely with other members of the website team in Marketing and IT to identify issues, design and implement new functionality or fixes, and/or create detailed tickets when necessary.
  • Stay abreast of industry best practices and trends and advise on content or functional improvements to the website and other key digital assets.
  • Analyze and report on site usage and trends using Google Analytics.
  • Work closely with the SEO Specialist to support SEO initiatives and best practices.
  • Some PHP and HTML development is required.

 Qualifications:
 Bachelor’s Degree required  

  • 3+ years of experience maintaining an organization’s website. Drupal Websites highly preferred.
  • Solid knowledge of PHP, HTML, CSS, JavaScript is required.
  • Knowledge in a Mac and PC environment with the following design software: Dreamweaver, Illustrator, Photoshop, Ceros and Acrobat are a plus.
  • Experience with WordPress, Squarespace, Drupal is strongly preferred.
  • Understanding of wireframe tools.
  • Understands search engine optimization (SEO) to support performance of site.
  • Must be familiar with issues of browser/server compatibility and responsive mobile design principles.
  • Strong understanding of digital design and user experience best practices, including creative design solutions working within the constraints of the current platform.
  • Knowledge of website structure and functionality.
  • Excellent verbal and written communication skills.
  • Understanding of legal industry a plus.
  • Possess excellent written and verbal communication skills.
  • Strong organizational and administrative skills.