Web Content Specialist
Our client, an award winning, highly regarded, law firm, is hiring a Web Content Specialist. You’ll play an integral part in helping the team grow and strengthen their web presence. As a member of the Marketing Technology team, you’ll work closely with marketing, business development, attorneys, and leadership teams, to support external website initiatives.
This is a hybrid role with 3 days in the office (easy commute) and 2 days remote.
Experience working within Drupal is required.
Key responsibilities:
- Serve as the point-person for supporting, maintaining and driving feature enhancements and key initiatives for the firm’s external-facing websites: Mintz.com and MLStrategies.com*
- Develop and enhance content strategy for the website.
- Assist with front-end development of existing pages and creation of new website templates, custom microsites and other Marketing collateral.
- Collaborate with stakeholders across the firm to gather and evaluate user requirements, develop mockups and prototypes that illustrate functional enhancements and present recommendations.
- Work closely with other members of the website team in Marketing and IT to identify issues, design and implement new functionality or fixes, and/or create detailed tickets when necessary.
- Stay abreast of industry best practices and trends and advise on content or functional improvements to the website and other key digital assets.
- Analyze and report on site usage and trends using Google Analytics.
- Work closely with the SEO Specialist to support SEO initiatives and best practices.
- Some PHP and HTML development is required.
Qualifications:
Bachelor’s Degree required
- 3+ years of experience maintaining an organization’s website. Drupal Websites highly preferred.
- Solid knowledge of PHP, HTML, CSS, JavaScript is required.
- Knowledge in a Mac and PC environment with the following design software: Dreamweaver, Illustrator, Photoshop, Ceros and Acrobat are a plus.
- Experience with WordPress, Squarespace, Drupal is strongly preferred.
- Understanding of wireframe tools.
- Understands search engine optimization (SEO) to support performance of site.
- Must be familiar with issues of browser/server compatibility and responsive mobile design principles.
- Strong understanding of digital design and user experience best practices, including creative design solutions working within the constraints of the current platform.
- Knowledge of website structure and functionality.
- Excellent verbal and written communication skills.
- Understanding of legal industry a plus.
- Possess excellent written and verbal communication skills.
- Strong organizational and administrative skills.