VP of Marketing

Vice President of Marketing

Our client is a leading destination for consumers investigating green energy technologies. With a well respected brand trusted by consumers and the market, they're looking for a VP of Marketing to help achieve even greater success.

This is the perfect role for a marketing leader looking to join a mission driven organization with plans for major growth. The right candidate will bring expertise in converting visitors into customers. They will lead and scale a talented team.

This role comes with competitive compensation and a spot on a driven, mission driven team. This is a hybrid role that will sit in Boston 2-3 days a week. Apply today!

Responsibilities:

  • Evolve brand and messaging platforms as product offerings diversify
  • Lead market research to stay on industry trends
  • Create new customer acquisition channels while maintaining existing strengths
  • Expand industry thought leadership and advocacy; creatively nurture and grow media relationships
  • Drive content strategy at levels far beyond blog posts
  • Implement new lifecycle marketing strategies to build loyalty and generate cross-sell revenue
  • Identify and develop co-marketing opportunities with relevant 3rd parties
  • Evolve the marketing organization as the company scales

Preferred Qualifications

  • 7+ years demonstrated success in consumer marketing
  • 3+ years in management/leadership experience
  • Data-driven marketing experience in digital businesses and/or online marketplaces
  • Experience scaling marketing organizations beyond 10 employees
  • Ability to be process-driven and strategic, applying best practices to big picture priorities
  • Strong leadership, communication, and influencing skills