Sr Manager/Director of Product Marketing

Nationwide Search Alert! Work remotely for our client!

Our startup client is in the fintech space and has had explosive growth this year. As a result, they are building out their team and adding a Senior Manager/Director of Product Marketing. In this role, you will have full ownership of translating their platform and solutions into compelling benefits that provide clarity to buyers, strengthen their strategic narrative, and ultimately grow their revenues and customer base. You will also be involved in bringing new solutions and platform capabilities to market.

Responsibilities

  • Define ideal customer profiles, build personas for key buyer roles and predispositions, and segment the market and customer base in new ways.
  • Define value propositions, proof points and key differentiators, and play a material role in developing strategic narratives.
  • Develop and manage sales collateral, pitch deck materials, and platform and solution positioning on website and other owned properties.
  • Analyze competitive landscape 
  • Go-to resource for the marketing team to infuse more compelling messaging and unique selling propositions into content and campaigns.

Experience

  • 5+ years of product marketing experience, including experience at a financial technology company
  • Demonstrated ability to communicate product information in a simple and concise manner
  • Self-starter, ability to work independently and cross-functionally with executives