Sr. Digital Media Manager

Our client is a leading consumer products company in the health and wellness space. They manufacture and license dietary supplements, personal care products and natural products. They are looking for a Senior Digital Marketing Manager to lead their in house digital efforts focused on driving leads for their DTC products. This role is high visibility and will afford significant exposure to senior management. You will be the thought leader in the space and own the efforts focused on driving sales of their most successful brands.

THE ROLE:

  • Lead digital campaign strategy, media buying, campaign set up and optimization
  • Build and scale DTC product business line through digital marketing efforts
  • Set up and monitor ad campaigns; optimizing for success
  • Help build SOPs and adopt best practices for in-house campaign management

THE PROFILE

  • 5 years digital marketing experience with expertise in eCommerce marketing
  • Hand on experience with Facebook Ads, Google Ad Suite, YouTube and/or TikTok a plus
  • Experience managing media buys, rate negotiation and placements
  • Ability to define KPIs
  • Analytically-minded marketer who can balance creative strategy with data