Social Media Specialist

Social Media Specialist

Our client, a leading baby product manufacturer and distributor, is seeking a results-driven Social Media Specialist to support their Brand Marketing team and help drive the growth of their brands. As a social media specialist, you will assist with the execution of marketing tactics across channels like Instagram, Facebook, Pinterest, YouTube, TikTok, and other key and emerging players.

Day-to-Day Responsibilities

  • Schedule and publish daily social media content across channels using their internal social media management tools
  • Closely follow brand guidelines and the social strategy to draft engaging social media content that aims to inspire, inform, or entertain their target audience of parents in the US
  • Pitch and execute content ideas to the internal team
  • Assist with crafting and executing annual and ongoing social media plans
  • Build influencer lists and assist with management of day-to-day influencer campaigns
  • Collect and distribute user-generated and influencer-generated content across marketing channels
  • Secure partnerships with like-minded brands for co-branded sweepstakes and promotions
  • Conduct research on brand and competitor sentiment

Qualifications

  • 2+ years of experience in social platforms like Instagram, Facebook, Pinterest, YouTube, TikTok, and others
  • Understanding of social media marketing and how it contributes to overarching business goals
  • Basic knowledge/awareness of marketing software, such as Sprinklr, Curalate, Google Analytics, etc.