Social Media Manager

Our Boston client is a rapidly growing, commercial phase, R&D based innovator that recently brought their first product to market.  The company was named one of Fast Company’s Most Innovative Companies for 2020.  Energy at the company is high right now. They have a team of experienced and passionate people creating a company, a culture, a business, and what will be a household name brand all from the ground up.  We are looking for a Social Media Manager to manage all social media communications around their upcoming product launch.  Work includes developing content, managing approvals and implementation, and moderating conversations both in the public space as well as in their private community to promote brand continuity and engagement.

 

 

Responsibilities include

  • Manage all brand social media channels and conversations, including public Facebook and Instagram accounts
  • Grow and manage the Private member community
  • Lead the brand social content approach and creation of content for all social media channels including product-related content on corporate social, working closely with external creative teams and 3rd party content providers
  • Lead all internal reviews required for social communications in partnership with external agencies and internal teams
  • Provide strategic perspective on what’s working/not working in social through analysis of metrics and trends, making recommendations and driving the process to enhance the overall social media strategy

 

 

Profile

  • 7+ years of solid media work experience; 4+ years in social media and community management
  • Worked in a highly regulated environment and has a solid understanding of complex approval processes
  • Hands on experience managing social media communications for a growing brand; previous experience building or advancing a company’s social media presence is highly preferred
  • Proven track record as a community manager that includes launching community initiatives (e.g. building an online forum, moderating discussions, etc.)
  • Show strong ability from strategy through execution, being able to conceptualize, build out, and present new ideas, then building support for them and driving through execution
  • Able to identify, track, and interpret relevant customer engagement metrics
  • Have a strategic understanding of all social media channels, including Facebook, Instagram, Twitter, YouTube, Pinterest
  • Self-starter who is able to both identify problems and propose solutions to them as well as take direction and communicate efficiently with a small, fast-paced team
  • Bachelor’s degree