Our client is a fast-paced global organization in the application security industry. As part of their growing product marketing team, you will be developing and executing content and messaging strategy that directly impacts the company’s success.
- Develop messaging and positioning and content strategy to build awareness of the product portfolio
- Communicate how their products address them address critical issues
- Create content required for demand generation and awareness campaigns
- Develop sales collateral and other enablement tools
- Collaborate effectively with Product Management
- Develop deep knowledge of buyer personas
- Support PR and AR initiatives to increase awareness among our target audiences
- 4-8 years of experience in a product marketing, content marketing, or similar B2B technology marketing role.
- Strong technical insight
- Understanding of the application development process
- Security software and/or developer-centric product marketing experience.
- Proven track record of product launches, supporting sales teams and partnering with product teams.
- Proven ability to thrive in a fast moving and changing environment.
- Bachelor degree in Engineering, Computer Science or Marketing