Senior Digital Marketing Specialist

Our client is a leading, and trusted supplier to global automakers and retailers. They are looking for a Senior Digital Marketing Specialist to own and lead paid media, social and digital strategy solutions. This person will manage in house execution, as well as agency relationships. This is a great opportunity to blend your digital campaign management capabilities, with strategic digital and eCommerce solutions.

THE ROLE:

  • Digital campaign management across PPC, social and email (including Facebook, Instagram, YouTube, Twitter)
  • Bi-weekly reporting across all digital marketing platforms to monitor campaigns results (Google Analytics, Google Ads, Facebook Ads and HubSpot)
  • Manage organic social media strategy and daily social media posting
  • Manage content calendar and monitor results daily
  • Website management through CMS (DotCMS), help improve our SEO/SEM,
  • Monitor site traffic (Google Analytics) and collaborate with our teams to create specific landing pages (HubSpot) and optimize user experience
  • Manage marketing automation platform (HubSpot)
  • Support Amazon eCommerce platform
  • Manage agency partnerships

THE PROFILE:

  • 3-6 years experience managing digital marketing campaigns (PPC, social)
  • Comfortable with data and ability to manage reporting through Google Analytics, Facebook and A/B testing
  • Ability to travel 4x/quarter plus one annual trade show (domestic)
  • Adobe Creative Cloud experience a plus
  • Hubspot experience a plus