Senior Conversion Marketing Manager

Our client is the global leader in their space. They help companies improve, customize and personalize the buying process through better, and smarter, marketing and sales initiatives. They are looking for a Conversion Marketing expert who is passionate about creating customer-centric web experience that drive demand. Ranked one of LinkedIn’s top 50 Startups and a best place to work, they are enjoying a significant growth – it is a great time to join! DEI is a high priority with a top-down approach, and it is driven at every level of the organization.

THE ROLE:

  • Own website conversion focusing on optimizing customer journey and action-oriented steps to the sales and marketing process
  • Work with digital marketing team to design better experiences across the site
  • Work to understand the highest performing pages on the site
  • Develop a CRO roadmap and a plan for implementing and tracking

THE PROFILE:

  • Conversational Marketing expert and power user (i.e. Drift admin)
  • Experience with marketing automation and analytics tools (Marketo, Salesforce, and Google Analytics)
  • Demonstrated experiences defining website user journeys and conversion paths
  • Comfortable working cross-functionally with Product teams
  • Bachelor’s degree