Our innovative cybersecurity client is expanding its team and is on the lookout for a dynamic Product Marketing Manager. This is a rare chance to dive deep into the rapidly evolving and high-stakes world of mobile application security—a critical market where your expertise will make a significant impact.
Key Responsibilities:
- Craft Compelling Messaging: Develop and execute targeted messaging and positioning strategies tailored specifically for mobile application developers, ensuring alignment with industry trends and developer needs.
- Build Persona-Driven Frameworks: Create industry-based and persona-specific messaging frameworks to elevate product relevance and drive user engagement.
- Equip Sales for Success: Develop powerful sales collateral and cutting-edge tools that arm our sales teams with the resources to win.
- Collaborate with Product Teams: Partner closely with Product Management to drive awareness, enhance product adoption, and ensure a seamless user experience.
- Lead Product Launches: Own and lead product launches, driving cross-functional collaboration to ensure high-impact go-to-market strategies.
- Deliver High-Impact Content: Work with demand generation, PR, and other teams to deliver consistent, high-quality content that enhances brand visibility.
- Analyze Competitors: Develop detailed competitive profiles, staying ahead of market trends and ensuring we maintain a competitive edge.
- Influence Product Strategy: Leverage customer and industry insights to influence product roadmaps and guide future development.
- Deepen Persona Knowledge: Gain expert-level understanding of buyer personas and use this knowledge to refine marketing approaches.
- Champion PR & AR Initiatives: Support public relations and analyst relations efforts, building our brand and strengthening market presence.
Ideal Candidate Profile:
- 3+ Years in Product Marketing: You bring proven experience in a product marketing role with a focus on mobile, web, or cloud-based applications.
- Tech-Savvy: Strong technical insight and a deep understanding of the mobile application development process.
- Security Expertise: Experience with security software and developer-focused product marketing is essential.
- Launch Leader: Demonstrated success in leading product launches, enabling sales teams, and collaborating with cross-functional teams.
- Data-Driven Mindset: An analytical thinker with a results-driven focus, always seeking to measure success and continuously optimize.
- Educational Foundation: Bachelor’s degree in Engineering, Computer Science, Marketing, or a related field.