Our client is a leader in the fitness industry with global reach. They are looking to hire a Digital Marketing Manager position to focus on all things Google. This role can be located in Boston or NYC and will join a high-performing digital team.
- Plan, develop and execute comprehensive paid search strategies to increase brand recognition and drive customer acquisition
- Ensure keyword targets, landing page content and ad copy are optimized
- Utilize Google Analytics to develop insights and action items to increase revenue
- Manage relationships with external vendors/agencies
- Discover and implement new strategies to acquire customers across other digital channels beyond paid search. Think big, test and learn.
- 2+ years of paid search experience (agency, publisher, or brand side) with deep Google knowledge
- Budget experience of $5mm annually preferred
- Comprehensive understanding of Google Ads and Analytics
- Proficient with MS Office Suite, Google Tag Manager, DV360, GDN and UTM tracking