Performance Marketing Manager

Our client is a leader in the fitness industry with global reach. They are looking to hire a Digital Marketing Manager position to focus on all things Google. This role can be located in Boston or NYC and will join a high-performing digital team.

 

Responsibilities:

  • Plan, develop and execute comprehensive paid search strategies to increase brand recognition and drive customer acquisition
  • Ensure keyword targets, landing page content and ad copy are optimized
  • Utilize Google Analytics to develop insights and action items to increase revenue
  • Manage relationships with external vendors/agencies
  • Discover and implement new strategies to acquire customers across other digital channels beyond paid search. Think big, test and learn.

Experience:

  • 2+ years of paid search experience (agency, publisher, or brand side) with deep Google knowledge
  • Budget experience of $5mm annually preferred
  • Comprehensive understanding of Google Ads and Analytics
  • Proficient with MS Office Suite, Google Tag Manager, DV360, GDN and UTM tracking