Paid Social Media Manager

Our client – a Boston-based full-service independent marketing agency is hiring a Paid Social Media Manager to plan, implement, manage, and report on all paid social platform campaigns across clients. The ideal candidate will be able to act as the internal and client-facing authority on paid social platforms, should have the ability to find key performance insights and be confident in communicating opportunities to clients. As a team lead, this role will guide the development of junior team members, establish best practices and strong core capabilities for the social team and agency, and be integrated within both planning and platform teams.

RESPONSIBILITIES

  • Oversee development of paid social media program strategies and analysis for clients, collaborating closely with Integrated Media Planning Team and Measurement Analytics teams
  • Partner with Integrated Media Planning and Organic Social/Content Strategy Teams to articulate the role of paid social within overall client media campaigns, as well as organic social strategy and influencer programs
  • Flawlessly execute paid media directly in social platforms including Facebook/Instagram, LinkedIn, and TikTok specifically
  • Leverage planning and forecasting tools within platforms to inform budgets, bid strategies, and target audiences

QUALIFICATIONS

  • 3-5 years of working in the paid social media space and related self-serve platforms, including FB/IG, LinkedIn, Twitter, Snapchat, TikTok, Pinterest
  • Excellent verbal and written communication skills; the ability to distill ideas and analysis to a non-technical or non-mathematical audience
  • Must be able to analyze data and draw critical insights to identify opportunities and make specific recommendations
  • Knowledge of Google Data Studio, Google Sheets/Excel, and general data analysis a plus
  • Experience crafting and delivering client reporting and presentations