Paid Media Specialist

Paid Media Specialist

Our client is a education company located right in Downtown Boston. Well-established yet nimble, they’re searching for a Paid Media Specialist to join their team.

As a Paid Media Specialist, you will develop digital campaigns to achieve specific goals. This is the perfect role for someone looking to bring their paid search expertise to the education industry. The right candidate will drive digital strategy for specific brands.

This is a remote friendly role, nominally HQ’ed in Boston. Apply today!

Responsibilities:

  • Own and drive the strategy for paid search, social and display for education brands/verticals

  • Create and manage paid media campaigns in Google Ads, Bing, Facebook and Instagram

  • Responsible for owning budgets to achieve the profit goals for your campaigns

  • Develop reports on campaign performance, identifying and capturing trends

  • Understand and develop audience targeting and creative strategy across paid media channels

Qualifications:

  • 2-4 years of paid search experience (Google, Bing); paid social a strong plus

  • Experience managing media budgets greater than $1MM annualized

  • Knowledge of data visualization tools and CRO packages

  • Strength in area of expertise, communications and performance recognized by partners