Media Buyer

Our client, an integrated marketing and branding agency based in Grand Rapids, Michigan, is looking to hire a Media Planner to join their growing media team. This role will help manage integrated paid media campaigns through research, planning, negotiation, implementation, measurement, and optimization.

 Duties & Responsibilities

  • Media planning and buying across digital channels including paid social, search, and programmatic
  • Assist with planning/buying traditional media channels
  • Build and maintain relationships with local market media partners
  • Monitor and optimize the performance of advertising campaigns and reporting the results to relevant stakeholders
  • Manage clients’ budgets and billing to ensure accuracy and appropriate pacing
  • Partner with internal agency Account, Project Management, Creative, and Web teams on client requests, media plans, creative specs, website needs, etc.
  • Translate reporting data into analysis with key insights and actionable recommendations, including media, creative, and website analytics
  • Ensure measurement plan aligns with KPIs, set up website pixels/tags, and traffic assets to vendors
  • Research the current media landscape and keeping up to date with the latest media trends and opportunities

Skills & Qualifications

  • Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns
  • Traditional media (TV, Radio, Out of Home) planning and buying experience across local/regional markets is a plus
  • Strong analytical and organizational skills
  • Strong knowledge of a range of digital/social/search media platforms preferred
  • Google Analytics experience preferred
  • Google Tag Manager experience preferred
  • Media agency experience (digital & traditional) preferred