Marketing Director

Director of Marketing

Our client, an upstart cannabis brand, is looking for a Director of Marketing to bring their products to the next level.
Our client has a 4 year track record developing high quality, artisanal products. Available in 100s of New England based dispensaries, there products have a robust and loyal following. As they look to scale further, they are looking for the right Director of Marketing to join the team.

This is the perfect position for a brand marketer looking to own and develop the marketing function within a growing brand. The Director of Marketing will set strategy, helping expand growth into new markets, driving both sales and partnerships. This person will manage a small team and report to the CEO. Apply today!

Responsibilities

 

  • Develop comprehensive marketing strategies that focus on brand and sales growth
     

  • Ensure consistent brand messaging across all platforms
     

  • Oversee digital marketing efforts, including social media, email marketing,
    SEO/SEM, and content creation

     

  • Analyze market trends and consumer behavior to identify opportunities for
    expansion and competitive advantage

     

  • Manage marketing budgets and allocate resources efficiently to maximize
    ROI

     

  • Build and maintain relationships with media, influencers, and community
    organizations to enhance brand reputation and community engagement

     

  • Lead, mentor, and develop the marketing team, fostering a culture of
    creativity, collaboration, and continuous improvement

     

  • Measure and report on the performance of marketing campaigns, adjusting
    strategies as needed to achieve business objectives

     

Preferred Qualifications

 

  •  6+ years of CPG marketing experience; wellness, lifestyle, or cannabis experience a plus
     

  • Strong understanding of brand development, digital marketing, and
    consumer psychology

     

  • Excellent communication and interpersonal skills, with the ability to inspire
    a team and build strong external partnerships

     

  • Proven track record of developing successful marketing strategies and
    campaigns that drive growth and enhance brand equity

     

  • Analytical mindset with experience in market research, data analysis, and
    metrics-driven marketing

     

  • Commitment to sustainability, community engagement, and ethical
    business practices