Marketing Automation Specialist

Marketing Automation Specialist

 

My client is a Fortune 500 company headquartered in Portland, ME. They're looking for their next Marketing Automation Specialist as they invest heavily in their team.

 

The right candidate is someone excited by building, managing and measuring email campaigns. The Specialist will help the company improve it's marketing tech stack. This role reports into the Director of Digital Marketing and will collaborate with a variety of teams.

This is a full time, salaried position with excellent benefits. The role sits onsite in Portland. Apply today!

 

Responsibilities:

  • Develop and manage lead nurturing and management processes

  • Build campaigns and lead-nurturing programs using enterprise automation tools

  • Create customized landing pages, e-mail campaigns and lead scoring rules

  • Distill data from analytics and implement improvements to our lead-generation programs

  • Monitor, analyze and tune campaigns to maximize ROI

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  • Perform automated data hygiene tasks

  • Develop nurturing programs while working with marketing team to ensure optimization

  • Run A/B tests, reporting results to the broader marketing team

  • Stay current on marketing automation trends

 

Preferred Qualifications:

  • 2+ years of experience in marketing, advertising and communications years

  • Experience using an enterprise level marketing automation platform

  • Possess an analytical mindset, with Excel chops to back it up

  • Outstanding attention to detail, ability to problem solve and high personal quality expectations

  • Bachelor’s degree in marketing, communications or related field