Lifecycle Marketing Manager

Our client – an AI-driven marketplace for employers and job seekers is hiring a Lifecycle Marketing Lead to focus on key retention and expansion initiatives. This role will own dozens of automated campaigns, iterating on the omni-channel lifecycle strategy for candidates and employers, with most of the work leaning towards the candidate side of the marketplace.

This role requires a high degree of cross-functional collaboration with teams such as analytics, engineering, and product to plan and execute against shared goals, delivering seamless experiences across the website application and lifecycle channels. The ideal candidate will have produced innovative and engaging Lifecycle programs in results-driven environments, have proven success improving metrics across engagement, adoption, and retention goals, developed aggressive experiment pipelines for continuous innovation, all with a highly empathetic, customer-centric mindset.

Responsibilities:
•    Execute and expand the strategy for hyper-personalized, automated candidate and employer engagement and retention programs involving a mix of email and SMS, delivering best-in-class communications 
•    KPI ownership around core drivers of retention using Lifecycle channels, with strong intuition and acumen to identify, size, and prioritize opportunities that inform a lifecycle roadmap to generate a meaningful contribution toward shared and team goals
•    Partnership with key stakeholders (Analytics, Engineering, and Product) to develop and deliver on shared strategies, executing against team/company goals for large cross-functional initiatives
•    Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement in our strategy
•    Continuously improve through the lifecycle experiment roadmap covering both short-term campaigns and long-term workflows, testing across incentives, creative, content, and cadence, deriving insights to tangibly impact initiatives across the org

Requirements:
•    Bachelor's degree or relevant experience
•    4+ years of lifecycle marketing manager or email campaign specialist experience
•    HTML/CSS for email
•    Experience working with customer.io, Iterable, or Braze
•    Experience collaborating with cross-functional teams
•    Communication and presentation skills

Nice to have:
•    Strong domain expertise in the HR/Recruiting industry
•    Experience coordinating multiple projects and delivering high-quality work on time
•    Knowledge with data and analytical approach to problem-solving to drive strategy and change
•    Experience driving internal product decisions
•    Experience working across functions and at all levels of the organization to collaborate and help influence action