Email Marketing Specialist

Our client, an information security advisory and consulting firm, is eager to find an Email Marketer to join their expanding marketing team. If you are looking for a growth opportunity within a high-growth company, this could be an excellent next step in your career!
 
Responsibilities 

  • Execute and manage email marketing campaigns 
  • Create, execute, test, and report all emails using Pardot
  • Work closely with Marketing Operations and Demand Generation teams on nurture streams
  • Create and maintain the email marketing calendar
  • Manage technical setup and support for campaign execution and provide reporting and analysis as needed
  • Ensure emails and landing pages follow industry policies and best practices
  • Assist in monitoring email deliverability, data hygiene, subscription management and compliance with global opt-in laws and regulations. 
  • Create, design, and optimize various email lists, templates, and campaigns. 
  • Proofread emails and landing pages
  • Upgrade email templates using graphics, personalization, advanced features, and ensure mobile-friendly email templates
  • Document process road maps, A/B tests and associated results, and successful email promotions
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions
  • Provide campaign strategy recommendations to stakeholders across the business
  • Ensure delivery of an error-free product on a consistent basis

Qualifications 

  • Bachelor’s degree 
  • 2+ years’ marketing automation experience
  • Experience with Pardot preferred or other marketing automation tools
  • Experience with Salesforce
  • Extensive and in-depth knowledge of email marketing best practices, including segmentation, deliverability, content and design