Email Marketing Manager

Our client, a research and advisory firm, is looking for an Email Marketing Manager to join their growing marketing team. This position will be responsible for the day-to-day execution of tasks relating to email marketing. 

In this role you will develop email templates, manage distribution lists, craft messaging, execute email, build communication journeys, monitor email performance, and serve as the team Email SME. Email marketing campaigns include event promotions, newsletters, and demand generation nurtures.

Responsibilities

  • Build, automate, and execute email marketing campaigns that drive new and repeat visitors to the Company website and landing pages
  • Create processes, workflows, and templates to run email campaigns
  • Own list hygiene, email deliverability, and inbox placement
  • Work cross-functionally with team members to craft engaging email subject lines and body copy aligned with key buyer personas that increase response rates
  • Plan and execute ongoing A/B testing
  • QA emails to ensure that emails are flawless from a content perspective and render correctly across platforms and devices
  • Manage scheduling and deployment of all email requests
  • Ensure all emails follow general industry best practices and are privacy compliant

Qualifications

  • Bachelor’s Degree/Bachelor of Science Degree or equivalent
  • 2+ years of email marketing experience
  • Experience with Salesforce.com and Pardot preferred
  • Experience in email and form design and coding concepts (HTML, CSS, JavaScript)
  • Familiarity with analyzing data to derive insights to improve email content effectiveness and engagement