Our client, a leading executive search firm, is looking to bring on a Director of Marketing to produce a client-centric marketing and brand approach that enhances the organization’s services, improves the overall client and candidate experience, and creates a compelling brand experience.
POSITION DESCRIPTION AND RESPONSIBILITIES
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Develop, implement and manage a comprehensive marketing plan
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Work closely with Executive, Business Development, Search teams to help leaders and colleagues achieve company goals
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Oversee and deliver marketing strategy, including all digital, print and experiential marketing, campaigns, events/conferences, and media/PR
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Manage all online and digital communication channels, materials and assets, including corporate website, digital mailings and social media, events, and brochures
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Write and deliver engaging, quality messaging, content and materials for the company
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Maintain marketing budget, oversee expenses and allocations
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Track and manage conference initiatives including confirming sponsorships
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Develop management reporting and analytics to track KPIs and results by channel; produce, review, analyze and deploy marketing data to drive strategy
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Continuously identify new marketing opportunities and tactics to generate client business, contracts, and client satisfaction
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Guide the day-to-day activities of the Marketing Team
QUALIFICATIONS AND REQUIREMENTS
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Experience managing various communications channels, including website and social media, for a brand, institution, or program
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Excellent communication and interpersonal skills; ability to maintain professional composure when interacting with internal staff, clients and external parties
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Demonstrated experience in creating successful marketing, communications and public relations messaging and collateral
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Ability to initiate, advance and monitor several simultaneous projects
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Excellent command of business technology software and programs, including CRM (Salesforce preferred), Microsoft Word, Excel, PowerPoint, Outlook, and cloud-based online systems (Box.com, etc.)
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Versatile knowledge of website strategy and maintenance including UX, UI, SEO, and content management
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A minimum of 5 years in a marketing role with a focus on digital experience