Our client has developed a line of consumer products that are inspired by nature and backed by science. They are entering the US market at a time when growing children need them most. Founded by parents, they are committed to empowering other parents to make the best choice for their little ones
We are searching for a Director of Medical Marketing for a hybrid role located in Boston. The role is a blend of strategy and tactical implementation. They have an aggressive expansion plan for the coming few years and this role will have a seat at the table as a member of the executive team leading that expansion.
THE ROLE:
- Lead marketing planning for HCP communities GTM strategy for North American expansion
- Build brand awareness among HCP communities and pediatric medical professionals
- Develop marketing and educational resources for webinars, events and content channels
- Own and grow medical sampling program through marketing programs, relationships and communications efforts
ABOUT YOU:
- Experience leading medical marketing efforts to pediatric HCPs as well as work with pediatric governing boards
- Experience in regulated healthcare industry (pharma, OTC, healthcare, med device or nutrition)
- Experience leading marketing and educational comms programs directed at HCPs
- Understanding of marketing and sales process of regulated products to both consumers and HCPs