Our SaaS client, a leading retail execution platform for brands, is eager to hire a Demand Generation Manager. In this role, you will be responsible for designing and developing multi-channel lead generation campaigns. You will own both the strategy and execution and use tools to help support your programs.
- Develop and execute campaigns and programs to drive high quality leads to sales.
- Develop an ABM strategy and program
- Develop and execute email, SEO, content, messaging, personas, nurture programs
- Work closely with product and content marketing to develop the assets needed to drive successful demand gen projects
- Track and communicate campaign performance weekly, monthly and quarterly from the top of the funnel through closed deals.
- Manage the demand gen budget
- Evaluate new technology for the martech stack
- 5+ years of experience in B2B marketing for SaaS companies
- Results and metrics-oriented marketing background
- Experienced in designing and executing ABM campaigns
- Experienced in running A/B tests and developing targeted audiences to see what yields the best outcome
- Expertise with HubSpot marketing automation and CRM (or similar marketing automation tools) marketing databases, Google Analytics, LinkedIn Ads, and chatbots
- Self-starter with proven ability to deliver results