Demand Generation Manager

Our SaaS client, a leading retail execution platform for brands, is eager to hire a Demand Generation Manager. In this role, you will be responsible for designing and developing multi-channel lead generation campaigns. You will own both the strategy and execution and use tools to help support your programs.

Responsibilities

  • Develop and execute campaigns and programs to drive high quality leads to sales. 
  • Develop an ABM strategy and program
  • Develop and execute email, SEO, content, messaging, personas, nurture programs
  • Work closely with product and content marketing to develop the assets needed to drive successful demand gen projects
  • Track and communicate campaign performance weekly, monthly and quarterly from the top of the funnel through closed deals.
  • Manage the demand gen budget
  • Evaluate new technology for the martech stack

Skills 

  • 5+ years of experience in B2B marketing for SaaS companies
  • Results and metrics-oriented marketing background
  • Experienced in designing and executing ABM campaigns
  • Experienced in running A/B tests and developing targeted audiences to see what yields the best outcome
  • Expertise with HubSpot marketing automation and CRM (or similar marketing automation tools) marketing databases, Google Analytics, LinkedIn Ads, and chatbots
  • Self-starter with proven ability to deliver results