Demand Generation Manager

Our Waltham client is a fast-growing enterprise software company that optimizes and measures employee engagement.  They have 850+ customers and over 20M users.  We are looking for a Demand Generation Manager who will partner with their sales team and focus on growing business from their current client base.

 

 

In talking to current employees, here’s what they said about the company and its culture

  • Culture starts from the top down.  CEO cares about people, their development and keeping them engaged and challenged.  We focus on improving employees’ experiences, with clients and within the company
  • Mindful of how we grow and scale the business while retaining what makes us special
  • Least political company I have ever worked at
  • People don’t compete against each other.  We celebrate each other’s successes
  • Transparent in business performance and strategic growth
  • Plan fun events for employees throughout the year

 

 

Highlights of the role

  • Create and execute and execute campaigns and activities focused on awareness, lead generation, and the conversion of sales-ready opportunities
  • Develop and manage demand and lead generation programs for specific market segments including message development, targeting, campaign execution, and metrics tracking
  • Create, develop and execute high-impact, multi-channel B2B marketing programs to exceed company lead, pipeline and revenue goals for the growth of existing customer base
  • Ensure amazing marketing materials are produced, including ads, web content, emails, graphics, videos, case studies
  • Partner with sales teams to craft account-level marketing plans for top accounts
  • Track, measure, and report campaign performance 

 

 

Profile

  • 4+ years of experience involved in all activities of a demand generation program from a B2B company
  • Natural storyteller who can engage clients through multiple digital channels
  • Expert in planning, evaluating, executing, and measuring campaign performance and demonstrating ROI
  • Experience managing campaigns using a marketing automation platform
  • Scrappy – action oriented – makes things happen – takes the initiative
  • Track record of excelling in a cross-functional environment.  Successfully worked with sales teams
  • Bachelor’s degree