Content Strategist

Our client is a mission-driven company that has developed CPG products inspired by nature and backed by science. They are looking for a Content Strategist with passion for the creative product and creating compelling narratives across digital growth mediums. They will translate branding, messaging, and assets into creative that connect with the target audience in the parenting and caregiver space.
The role:

    • Managing the end-to-end creation of static and video marketing ads in Meta
    • Managing the development of website landing page content
    • Effectively (quickly and within budget) sourcing UGC/CGC video content from influencers/creators 
    • product detail page creation experience a plus
    • Email and social media creation experience in conjunction with a content calendar a plus

The profile:

  • Creative and strategic thinker – Combining both qualities to build engaging content in line with business goals.
  • Consumer-focused – Takes a VofC approach to creation and and improving marketing communications.
  • Thrives in a fast-paced working environment
  • Leadership qualities – Highly collaborative, proactive leadership managing weekly meetings / brainstorming sessions for content ideation.
  • Data-Driven – Grounded in data to lead decision making