Our client is a growing media and marketing agency – with tons of recent new business wins across healthcare, ecomm and retail The are looking for an Associate Media Director to lead planning, client relationship and executing media buys.
THE ROLE:
- Media planning and strategy for national, regional and local omnichannel campaigns: national and local broadcast, DRTV, print, OOH, radio, attribution, social
- Managing campaign execution and optimization
- Partnering with analysts to measure campaign data and derive actionable insights
- Develop media plans, POVs, competitive analysis, flowcharts, and related media documents
- Building and managing strong relationships with the internal team, clients, and vendors to provide media strategies and innovative ideas
- Providing guidance and oversight around campaign setup, including KPIs and success metrics, and optimal use of vendors and advertising technology
THE PROFILE:
- 7-10 years experience and expert knowledge of media planning and buying at an agency in multi-channel planning
- Experience with various media planning tools: Kantar/Vivvix, Scarborough, MediaTools, DCM, Telmar, Nielsen, Simmons, Advantage, etc.
- Multicultural planning experience a plus
- Healthcare or regulated industry a plus
- Experience managing client relationships