ABM Manager

Our client is a leader in the AI Customer Experience space and are eager to find an Account Based Marketing Manager for their team. This is a fully remote opportunity.

Responsibilities:

In this role you’ll own the strategy, execution, and optimization of ABM initiatives that drive awareness and engagement, generates qualified pipeline and accelerates the sales cycle within key target accounts. 

  • Plan, create and execute highly targeted Account Based Marketing (ABM) strategies and programs to drive sales pipeline and advance sales opportunities for assigned accounts

  • Partner with Sales and cross-functional teams to create and execute target account strategy for targeted accounts.

  • Drive ABM strategy, messaging and plays that will effectively drive demand, account engagement and accelerate the sales cycle.

  • Monitor, track and report on engagement of assigned accounts and results across all programs and campaigns – make recommendations based on analysis of results.

  • Create messaging and content that engage accounts

  • Leverage marketing tech stack to drive  ABM strategy and execution – Engagio/Demandbase, Sendoso, Vidyard and Outreach.

Qualifications:

  • Bachelors Degree.

  • 5+ years of enterprise marketing experience, with at least two years focused on Account Based Marketing.

  • Experience working closely with sales organizations.

  • Experience working with Salesforce, ABM tools and technologies (i.e. Engagio, Demandbase, Vidyard, Sendoso, Terminus) and marketing automation tools (Hubspot).

  • Proven track record of successfully launching targeted, personalized campaigns across a variety of channels including email, ads, web, social, events, and more

  • Strong analytical skills, excellent written and verbal communication skills.