Marketing

Digital Marketing Analyst Direct Hire MA

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Job ID: 15245 Direct Hire MA

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Digital Marketing Analyst

High-growth consumer ecomm brand is seeking a passionate and data-driven marketing analyst who will drive customer acquisition to new heights. In this role, you will be responsible for supporting all paid digital acquisition efforts including PPC, Affiliate, Display, App marketing and more. The ideal candidate will have a proven track record for driving new buyer growth and revenue.

We’re a small, fast-moving team that truly understands the value of marketing. This is an outstanding opportunity to make a real, immediate impact on a business that’s experiencing rapid growth.  

Responsibilities

Work closely with the marketing team to manage our largest paid acquisition channel – SEM. Help on strategizing and executing campaign optimization including keyword expansion, landing page tests, bidding, ad copy testing, location targeting, day parting, demographic targeting and more.  

Manage all affiliate channels across various platforms. Recruit new affiliates, develop strong relationships and optimize performance with existing partners.

Monitor and report on important KPI’s such as traffic, cost, revenue, LTV, etc for all of our marketing channels.

Stay up-to-date with marketing trends and help on launching new channels.

Requirements

At least 2 years of direct experience managing and growing PPC campaigns in Google AdWords, Bing and Yahoo preferably in a B2C ecommerce environment.

Proven ability to launch and scale ROI-positive customer acquisition programs and effectively measure lift.

Strong understanding of web and app technology: cookies, SDKs, tracking, tagging.

Strong understanding of data-driven, direct response digital marketing ecosystem, including the different platforms and partners available.

Advanced proficiency in Excel.

You rely on data to make a case, you launch structured tests to prove a point, and you’re ok with admitting when things don’t go as planned.

You have relentlessly high standards and are never satisfied with the status quo.

Bachelor’s Degree.

Customer Success Manager (Account Manager) Direct Hire RI

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Job ID: 15236 Direct Hire RI

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Our client, a high-growth SaaS start-up, is a leading cloud-based software solution for growing businesses to transform their point of sale into a point of service, helping to drive efficiencies across marketing, finance, sales, and customer service.

They are seeking a Customer Success Manager to join their CSM team.  Reporting to the Manager of CSM, the CSM will be responsible for ongoing customer engagement, retention, & cross-and-up sales. We are seeking an analytically minded professional who is enthusiastic, passionate, and eager to grow with this department!

Can't commute to Providence every day? Don't worry, the team is flexible!

Ideal Profile:

  • 2+ years in a customer success role, ideally in the SaaS space
  • Proficient w/ Salesforce
  • Ideal experience w/ customer success software like Totango or Gainsight
  • Proven track record managing large book of business (500-700 accounts)
  • Analytically driven
  • Bachelor’s degree required

Digital Marketing Specialist Direct Hire MA

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Job ID: 15233 Direct Hire MA

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Digital Marketing Specialist

Our client, a global firm with a large presence in Boston, is seeking a Digital Marketing Specialist to join them. Reporting to the Director of Marketing, this is a high visibility role responsible for handling the daily operations of the firm’s global website and microsites. You will also assist with digital campaign execution, social media, and analytics. The right candidate is experienced with Drupal CMS, possesses a knack for UX, and has exceptional project management skills.

The ideal candidate:

  • Experience w/ Drupal CMS is required 
  • 1-2 years of experience in a professional services, agency, or tech environment
  • Analytically savvy and comfortable w/ Google Analytics or similar web analytics tools
  • Demonstrated expertise of basic SEO principals 
  • Knowledge of Illustrator, Photoshop, InDesign, + video editing software a plus 
  • Bachelor’s degree required

Director, Customer Success Direct Hire RI

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Job ID: 15221 Direct Hire RI

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Our client, a high-growth SaaS start-up, is a leading cloud-based software solution for growing businesses to transform their point of sale into a point of service, helping to drive efficiencies across marketing, finance, sales, and customer service.

They are seeking a Director of Customer Success to join their CSM team.  Reporting to the CRO, the Director will be responsible for ongoing customer engagement while managing a team of 20+. We are seeking an analytically minded professional who is enthusiastic, passionate, and eager to help this department scale.

Can't commute to Providence every day? Don't worry, the team is flexible!

Ideal Profile:

  • 10+ years in a customer success or customer operations role within a B2B or B2C environment; hospitality experience is ideal
  • 5+ years of team management expertise
  • Proficient w/ Totango or other customer success platforms
  • Bachelor’s degree required

Product Marketing Manager - EDU Direct Hire MA

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Job ID: 15205 Direct Hire MA

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Product Marketing Manager

Our client provides education services and career counseling to tens of thousands of students across the US. As they create quality educational experiences, they're looking for a Product Marketing Manager to join the team.

The Product Marketing Manager will define messaging, positioning and value proposition for a portfolio of educational products. The right candidate will passionate about creating web content and executing market research. This role sits in Boston. Apply today!

Responsibilities:

  • Develop messaging, positioning and value proposition for a suite of educational programs,

  • Ensure message consistency across both internal and external marketing channels

  • Develop and manage project plans to ensure new programs meet established KPIs

  • Conduct market research to understand competitive landscape and stay on top of trends

  • Drive messaging, positioning and product development for various buyer personas

  • Ensure consistency of messaging across marketing channels

  • Develop content including video scripts to support marketing efforts

Preferred qualifications:

  • 3-5 years of experience in a product marketing or content focused position

  • Ability to manage projects in a cross-functional team environment

  • Strong written and verbal communication skills

  • Ability to thrive in a fast-paced, high-energy environment

MarComm Specialist Direct Hire MA

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Job ID: 15201 Direct Hire MA

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Marketing Communications Specialist

Our client provides education services and career counseling to tens of thousands of students across the US. As they build quality educational experiences, they're looking for a MarComm Specialist to join the team.

The MarComm Specialist will develop a wide range of marketing content.  They will define PR strategy and create engaging written content promoting educational programs. This is a high visibility role with exposure to the senior leadership team.

In return our client offers a spot on a talented and dedicated team. This position sits in Boston and comes with competitive salary+benefits. Apply today!     

Responsibilities:

  • Work with product and marketing teams to develop messaging and value proposition for b2b and b2c programs

  • Develop content for various marketing materials and audiences

  • Create high-impact presentations for speaking engagements and for sales

  • Coordinate external PR efforts managing approval process and edit requests

Preferred Qualifications

  • 2+ years of experience in a marketing communications, PR or content focused role

  • Ability to manage several content focused projects at any given time

  • Comfort working with multiple content channels, including emails, blog posts, sales sheets, etc.

  • Commitment to hitting project deadlines

  • Bachelor's Degree required

Lifecycle Marketing Manager Direct Hire MA

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Job ID: 15198 Direct Hire MA

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Lifecycle Marketing Manager

Our client provides education services and career counseling to tens of thousands of students across the US. As they build quality educational experiences, they're looking for a Lifecycle Marketing Manager to join the team.

The Lifecycle Marketing Manager will manage a team of 3+ email marketers and develop email/SMS strategy. This role covers email and SMS, covering marketing, surveys and student engagement. This is a high visibility role and excellent communication skills are a must.

In return, our client offers a spot on a talented and growing team. This role comes with commensurate salary+benefits and sits in Boston, MA. Apply today!

Responsibilities:

  • Plan and execute Lifecycle Marketing campaigns designed for student conversion, retention, and engagement

  • Develop and maintain a system for lifecycle marketing and communications requests

  • Develop testing strategies, analyze results, and recommend campaign optimization techniques to drive results

  • Lead and mentor a dedicated team of campaign specialists

  • Ensure brand consistency and messaging compliance for campaigns

  • Integrate email and SMS campaigns into lead gen strategy

  • Collaborate with Strategy team to develop metrics for lifecycle programs

  • Serve as SME for Responsys, and other key technologies and tools

Preferred Qualifications:

  • 5+ years’ experience in an email/SMS focused communications role

  • Ability to guide and communicate priorities on marketing projects

  • Strong project management skills in a cross-functional environment; agile certification a plus

  • Ability to stay current with marketing technology trends

  • Strong organizational and communication skills

  • Bachelor’s degree in marketing or related field

Ecommerce Coordinator Contract MA

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Job ID: 15196 Contract MA

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Our client, located west of Boston, is looking for a freelance, onsite Ecommerce Coordinator who can join their team and help support their marketing team. This opportunity begins immediately, will continue for approximately 3 months, and could be longer or become direct hire for the right candidate.

Responsibilities will involve managing item marketing activities, including maintaining promo info, vendor approvals and reporting. In addition, proofing of communications, banner placements and coordinating with buyers and vendors will be required.

To qualify, you should have 1+ years of experience in an eCommerce, merchandising or marketing environment, have great Excel and Word experience and have excellent attention to detail. The ability to work well with all levels of the team is essential. Internships in a related field will be considered as well.

If you are available immediately and have the required experience, let us know ASAP for immediate consideration!

Content Marketing Manager Direct Hire MA

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Job ID: 15195 Direct Hire MA

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Our client, a growing SaaS company located in Metro West, is seeking a Content Marketing Manager. If you love all things about content and love to write, this job could be a great fit for you!

You will be responsible for managing and creating content for the company’s blog, newsletters, eBooks, whitepapers, development of landing page content, etc.

You will be expected to be a key contributor to successfully achieving its next level of growth, and to always have a strong focus on the customer (B2B and B2C) and how to further educate them on our clients' products.

What you’ll do:

  • Achieve quarterly and annual Content Marketing targets
  • Develop blog pieces, newsletters, eBooks, whitepapers, development of landing page content
  • Build and maintain accurate Content Marketing reporting 
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement
  • Alignment with PR team on byline content topics and byline writing

Who you are / What you bring:

  • You thrive in and love the thrill of working in a start-up / entrepreneurial environment
  • Proficiency in MS Office, WordPress, and PowerPoint
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Experience with social media platforms (including Facebook, Twitter, LinkedIn, and SlideShare)
  • Research skills or experience a plus, as well as familiarity with Photoshop and Adobe InDesign
  • BA/BS in Journalism, Marketing, or related field
  • Minimum of 3 years experience in similar role

Channel Marketing Manager Direct Hire MA

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Job ID: 15194 Direct Hire MA

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Our client, a leader in the security software industry, is looking for a Channel Marketing Manager to join their team. You will manage partner onboarding, online training, and develop joint marketing programs with the global partners.

Skills & Requirements

  • Previous experience in a channel marketing or programs role, working with VARs, distributors and global alliance partners.
  • Minimum of 5+ years marketing experience in a high tech environment.
  • Demonstrated ability to work effectively across teams dispersed in different geographic regions.
  • Working knowledge of CRM and marketing automations tools
  • Bachelor’s degree required

Manager, Customer Success Direct Hire RI

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Job ID: 15174 Direct Hire RI

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Our client, a growing SaaS start-up in Providence, RI, is a leading cloud-based software solution for growing businesses to transform their point of sale into a point of service, helping to drive efficiencies across marketing, finance, sales, and customer service.

They are seeking a Manager of Customer Success to join their CSM team.  Reporting into the Director of Customer Success, the Manager will be responsible for increasing customer engagement & the use of our client’s platform, as well as retaining customer revenue. The Manager will also directly manage a growing team of ~5.  

Can't commute to Providence every day? Don't worry, the team is flexible!

Ideal Profile:

  • 5-7 years of experience in a customer success or customer operations role within a SaaS environment
  • At least 3 years of direct management experience
  • Proficient w/ Totango or other customer success platforms
  • Salesforce experience a must
  • Ability to manage a large book of business (300+ customers)
  • Analytically driven
  • Bachelor’s degree required

Marketing Ops Manager Direct Hire MA

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Job ID: 15162 Direct Hire MA

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Our client is a leading marketing services organization that helps their clients maximize lead gen capabilities.  Working with a deep list of Fortune 100 clients, they have been growing YOY.  They are looking for a Marketing Operations Manager to manage email marketing campaigns: data mining, lead gen, list segmentation.  If you are metrics-oriented and thrive in an entrepreneurial environment, this role could be an excellent next step in your career.

  • 2-4 years email marketing and data management experience
  • Experience with list management and customer data
  • Knowledge of data mining and segmentation principles – understanding of SIC codes a plus
  • Strong Excel skills
  • Bachelor’s degree

Paid Search Strategist Direct Hire MA

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Job ID: 15140 Direct Hire MA

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Paid Search Strategist

Our client is the client services arm of a high growth Boston tech company. As they continue to scale, our client is looking for a talented Paid Search Strategist to join the team.

The right candidate will be looking to work with a diverse set of customers, including a mix of B2B and B2C clients. The Paid Search Strategist will manage SEM, display and social campaigns. Monthly spends usually run from five to six figures per account. The Paid Search Strategist is a client facing role.

In return, our client offers a small agency feel inside a growing software company. Opportunities for new projects and advancement are numerous. The position comes with competitive compensation + bonus potential. Apply today!

Responsibilities:

· Manage client relationships for key accounts

· Set up search campaigns from scratch, handling both strategy and execution

· Execute search marketing strategies to meet client objectives

· Track campaign analytics, reporting on both status and campaign results

· Provide strategic recommendations applicable to the client's business model and goals

· Stay on top of industry trends and best practices

· Managing and maintaining positive relationships with clients.

Qualifications:

· 2+ years of SEM experience within Google AdWords, including experience with content networks and phone tracking

· Strong analytical skills and proficiency with Excel

· Excellent attention to detail and the ability to effectively multi-task while driving results.

· Excellent oral, presentation and written skills.

· Bachelors Degree required

· Google Certifications preferred

· Experience with display and social advertising preferred

Sr. Manager, Content Marketing Direct Hire MA

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Job ID: 15136 Direct Hire MA

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Our client is a leading advertising platform that helps global brands better manage and track ad campaigns.  They are looking for a Sr. Manager of Content Marketing to generate engaging content that drives demand gen efforts. It is an exciting time to come on board as they are actively improving their product offering and analytics infrastructure- and this personal will step into a highly visible role that will have a real impact on growth.

Reporting to the VP of Marketing, this role is ideal for a metrics-driven marketer, with strong B2B writing skills.  You should be able to speak to data-driven marketers in the B2B space, speaking the unique language of the ad tech industry.

  • 5+ years experience running B2B marketing programs, SaaS a plus
  • Proven ability to write effective B2B marketing content
  • Ability to drive and implement content strategy, campaigns and measurement
  • Strong industry knowledge- programmatic, ad tech, retargeting
  • Capable of mentoring junior staff in a true “player/coach” role
  • Bachelor’s degree in marketing or related field

Conference Producer Direct Hire MA

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Job ID: 15131 Direct Hire MA

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Our client, a global events company that produces live events for the life science industry, is seeking a Conference Producer to join their team. This position will develop content for innovative programs designed for life science executives and will involve conducting research, topic development, agenda writing and recruitment of speakers.

Responsibilities: 

  • Conduct extensive research via phone conversations
  • Develop topics and agenda for conferences based on research results
  • Recruit industry experts/speakers
  • Act as the project lead for conferences
  • Traveling to conferences to oversee the onsite management and execution

REQUIREMENTS:

  • Four-year degree
  • Experience in journalism and/or management field
  • 2-4 years of business experience
  • Strong research, analytical and project management skills
  • Demonstrated skills in networking, building relationships and strong verbal and written communication abilities
  • Ability to travel up to 20%

SEO Specialist Direct Hire RI

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Job ID: 15129 Direct Hire RI

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Consistently voted a best place to work, our client is well-established in their space in the financial services industry and are growing out their digital DTC marketing efforts.  It is an exciting time to come on board with significant resource allocation to this digital growth and great backing from leadership. 

They are looking for an SEO Manager to lead internal SEO strategy and initiatives.  This role is ideal for someone with deep knowledge of SEO strategy and best practices who can seamlessly transition between technical conversations and executive-level strategy discussions.

About you:

  • 6-8 years SEO experience
  • Demonstrated ability leading SEO strategy discussions
  • Experience with Conductor a plus
  • Ability to measure performance through web analytics platforms (Google Analytics)
  • Comfortable presenting data, findings and recommendations to key stakeholders
  • Bachelor’s degree or higher

Marketing Manager Direct Hire MA

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Job ID: 15120 Direct Hire MA

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Our team is representing a growing start-up whose software has revolutionized the world of data analysis and statistical programming. With millions of customers, they need a strong performance-based marketing manager who can understand and nurture their growing user base, and keep them engaged in the most effective way possible.

In this role you will own their marketing automation platform, contribute to their web design and content, craft emails and additional marketing materials, and analyze results. The ideal candidate has…

  • 3+ years marketing automation experience in a B2B environment
  • Experience with Salesforce + Marketo a must
  • Knowledge of R
  • Strong HTML chops
  • The ability to write to and communicate with technical audiences
  • Experience collaborating w/remote teams

As an added perk, there is ample flexibly to work from home. If you consider yourself a passionate self-starter with an entrepreneurial spirit then we encourage you to apply!

Senior Manager of CRM: Retention Direct Hire MA

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Job ID: 15116 Direct Hire MA

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Our client is a rapidly expanding player in the experiential marketing space.  Voted one of the fastest growing US companies, they are a leader in selling fun!  They are looking for a CRM Lead to drive loyalty, retention and repurchase efforts. 

This integral role on their marketing team is ideal for an analytically-minded expert in B2C retention marketing and customer engagement.  This role will afford you the opportunity to be both strategic and have hands on ownership of CRM campaigns.  As the in-house expert on the customer base, you will play a pivotal part in driving strategic marketing initiatives.

The profile:

  • 5+ years experience marketing experience with expertise in retention, CRM and loyalty
  • Experience developing retention strategy, KPIs and performance metrics
  • Working knowledge of Marketo or similar marketing automation platform
  • Demonstrated analytic ability and experience using CRM data (developing personas, segmentation)
  • Bachelor’s degree

SVP, Client Success and Operations Direct Hire Massachusetts

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Job ID: 15049 Direct Hire Massachusetts

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HireMinds has been retained by IANS (www.iansresearch.com) to assist with identifying their new SVP, Client Success and Operations.  

SVP, Client Success & Operations

About Us

IANS is an information security advisory and consulting firm serving Fortune-class organizations.  Through our curated team of external Subject Matter Experts (SME’s), referred to as our “Faculty”, we provide in-depth insights and decision support to help security teams achieve technical excellence, integrate security more deeply within the organization, and manage risk.

The IANS Faculty are independent, hands-on practitioners and thought leaders in the information security community. The skills and expertise of this expert network are at the core of our services, insights and educational events. 

Position Summary

Reporting to the CEO, the SVP role will oversee our consulting and end user decision support (EUDS) teams – the business functions that rely on Faculty to deliver services to our clients.  The SVP will also lead the relationship with and engagement of our external Faculty, including sourcing, selection, performance management and retention.  With centralized oversight of these business functions and the IANS Faculty, the SVP will scale the maturity of our offerings to provide exceptional value and satisfaction for our clients and our Faculty.  The ideal candidate is an inspiring, data-driven leader who has demonstrated excellence in managing and growing a client/customer-centric organization.

Primary Responsibilities

  • Lead our consulting and EUDS teams to provide high quality delivery of our services for increased client and external SME satisfaction and engagement
  • Expand the delivery of IANS service offerings by evaluating and enhancing the operational infrastructure of our systems and processes
  • Identify IANS cross-functional needs for Faculty engagement; drive usage and productivity
  • Cultivate and strengthen relationships with current Faculty; expand IANS outreach to engage additional Faculty.
  • Design and operationalize a utilization model to highlight business demands, gaps and growth opportunities, and to manage the SME lifecycle of recruitment, on-boarding, certification, resource allocation and off-boarding
  • Analyze and monitor data to identify key performance indicators and plan for SME engagement
  • Provide clear and timely communication to IANS senior management, staff and Faculty
  • Lead, coach and develop direct reports; hire additional talent as needed

Job Requirements

IANS is looking for people who are inspired and inspiring.  We welcome and reward intellectual excellence, curiosity and sophisticated thinking.  Desired skills and experience for this position include:

  • 10+ years of experience leading a client-facing services, research or consulting organization in a growing environment; work in the tech or information security sector a plus
  • Deep experience in building and managing an expert network of consultants or experts
  • Possesses a consultative, customer focused mindset
  • Has a passion for operational excellence; can translate business drivers to into actionable plans and leverage cross-functional teams
  • Excellent program and project management skills
  • Metrics-driven with a commitment to data analysis and reporting
  • Excellent communication, facilitation and presentation skills; can build and maintain relationships with senior-level clients and Faculty
  • Highly motivated and able to thrive in a fast-paced team oriented environment
  • Proactive self-starter who sets priorities and drives results

What You’ll Get

  • Exposure to industry experts and top business leaders in information security in Fortune class companies
  • Opportunity to help the shape the future for a growing company that is committed to making a difference for our clients
  • Broad learning and development opportunities
  • Colleagues who are intellectually curious, hard-working and collaborative

Senior Search Engine Marketing / Paid Search (SEM/PPC) Strategist Direct Hire MA

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Job ID: 14959 Direct Hire MA

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Our client is one of Boston’s fastest growing agencies and we’re looking for the next member of their expanding PPC team. In this newly created role you will take full ownership of the SEM campaign and play a key role interfacing with a diverse set of clients – many of which are leaders in their own field.

Based in their new office just west of the city, you will adopt a consultative approach to the creation and implementation of your clients’ PPC strategy. Working alongside the Director and a growing PPC team, you will work hand-in-hand with new and existing clients. Not only will you make an impact in the clients’ business; you’ll be a part of the agency’s burgeoning business in a variety of verticals.

Responsibilities:

  • Develop PPC campaigns and strategic recommendations for a variety of clients
  • Analyze and interpret campaign performance data and reports
  • Work with bid management tools to manage and optimize paid campaigns
  • Meet with clients by phone and in-person on a regular basis to establish and maintain close working relationships
  • Develop key-phrase proposals for prospective clients
  • Uncover, understand, and achieve client goals and business objectives through customization of campaign

Qualifications:

  • 3-5+ years’ experience working in PPC/SEM
  • Ability to multi-task and create search engine marketing strategies for a variety of clients
  • Understanding of major paid search programs: Google, Yahoo, MSN, Ask etc.
  • Experience with third party bid management applications, keyword research and ad testing methodologies
  • Strong working knowledge of Excel, Google Analytics and Google AdWords

Paid Search (PPC/SEM) Manager/Supervisor Direct Hire MA

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Job ID: 14877 Direct Hire MA

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Our client is a full-service advertising agency based near Boston with a roster of global and national clients spanning healthcare, financial services and higher education. They’re seeking a Senior Paid Search (PPC/SEM) expert to join their growing search program and play an integral part in shaping their newly established search division. Operating in a fast-paced and dynamic environment, this is a highly visible role where you will gain exposure to a wide variety of channels both online and offline. This is an exciting growth opportunity where you will work on strategic initiatives and make immediate impact.

Qualifications:

  • 5+ years of experience in paid search marketing
  • Proven success in managing paid search campaigns for B2B, CPG, and Retail clients 
  • Expert knowledge of search networks such as Google, Bing, YouTube and others
  • Ability to develop search marketing plans for clients that include goals, specific campaign strategies, recommended tactics, budgets and timelines
  • Strong team management and mentoring skills to help manage junior staff
  • Ability to think strategically and identify and resolve problems in a client-centric environment
  • High levels of integrity, autonomy and self-motivation