Marketing

Paid Search (PPC/SEM) Manager/Supervisor Direct Hire MA

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Job ID: 15348 Direct Hire MA

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Our client is a full-service advertising agency based near Boston with a roster of global and national clients spanning healthcare, financial services and higher education. They’re seeking a Senior Paid Search (PPC/SEM) expert to join their growing search program and play an integral part in shaping their newly established search division. Operating in a fast-paced and dynamic environment, this is a highly visible role where you will gain exposure to a wide variety of channels both online and offline. This is an exciting growth opportunity where you will work on strategic initiatives and make immediate impact.

Qualifications:

  • 3-5+ years of experience in paid search marketing
  • Proven success in managing paid search campaigns for B2B, CPG, and Retail clients 
  • Expert knowledge of search networks such as Google, Bing, YouTube and others
  • Ability to develop search marketing plans for clients that include goals, specific campaign strategies, recommended tactics, budgets and timelines
  • Strong team management and mentoring skills to help manage junior staff
  • Ability to think strategically and identify and resolve problems in a client-centric environment
  • High levels of integrity, autonomy and self-motivation

Director of Demand Generation Direct Hire MA

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Job ID: 15347 Direct Hire MA

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Director of Demand Generation

Our client helps companies make sense of their social data. Their customers include some of the largest brands and advertising firms worldwide. As they invest in their marketing team, they're looking for a talented Director of Demand Generation to join their team.

The Director of Demand Gen will develop and execute global marketing strategy. They will develop programs that drive leads through the sales funnel. They will manage a small & talented team, while collaborating with leadership across the company.

Reporting into the SVP of Marketing, this role sits in Boston steps from the Red Line. This is a chance to join a scaling startup in a leadership role. This position comes with competitive compensation + bonus. Apply Today!

Responsibilities

  • Design and execute demand generation plans that fill the sales funnel

  • Develop marketing strategies that engage qualified leads and accounts at all stages

  • Partner with the broader marketing team to create programs with the appropriate branding, messaging, and assets

  • Collaborate with marketing operations to create reports that measure progress against KPIs

  • Monitor campaign performance and taking actions to ensure program success

  • Test, measure and make data driven decisions

  • Champion alignment with sales teams

  • Own the demand generation programs budget

  • Lead and mentor a small, global marketing team

Preferred Qualifications:

  • 10+ years managing demand generation programs for a technology company

  • Hands-on experience working with marketing automation tools, Marketo and SFDC preferred

  • Experience building global demand gen programs

  • Demonstrates expertise designing, executing, and measuring global, regional, and account-specific campaigns.

  • Experience developing strategy for a variety of online and offline channels

  • Track record of making data driven decisions - a passion for testing every marketing hypothesis

  • Ability to work cross-functionally and build consensus

  • Detail oriented

Digital Strategist for top global biopharma Direct Hire MA

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Job ID: 15346 Direct Hire MA

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Our Cambridge, MA client is an innovative global healthcare company whose mission is to improve health, fight diseases and make medicines accessible to people around the world.  We are looking for someone to take the lead on digital initiatives.  This is not your run-of-the-mill digital strategy position.

Why?

  • You’d truly be part of a team effort working in collaboration with other digital strategists.  Your voice will be heard and you’ll always be learning.
  • You’ll work exclusively on enterprise level problems and solutions, from developing the strategy to implementing it globally.  The problems you’ll tackle will require a high level of rigor conducting research, planning, testing, etc.
  • You won’t be prescribing a solution as you will collaborate with key stakeholders in order to amplify the impact of the solution.  You’ll have the chance to consult internally and be able to see the results of your work over time vs. moving on to another client and not knowing if your work was implemented or if it was successful.

Profile

  • 4+ years of experience in digital project implementation: as a consultant involved with digital projects, as a digital agency manager, or as a project OR product manager from a software company
  • Exemplary project management skills
  • Digital evangelist who is savvy with a range of digital concepts (SEO, UI/UX); regular user of consumer digital devices and apps and an early adopter of new technologies
  • Known for getting things done in an organization
  • Possesses a problem-solving mentality and finds creative ways to overcome roadblocks
  • Empathetic and able to work successfully with a range of people from different functions, cultures and levels of understanding of digital
  • Experience in the healthcare industry (pharmaceuticals) is a plus
  • Fluent in French and/or Spanish a bonus
  • Bachelor’s degree 

Growth Associate Direct Hire MA

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Job ID: 15342 Direct Hire MA

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Our client is a local start-up who has created a groundbreaking, enterprise-level SaaS solution. They’re improving the cost, speed-to-market, and distribution of direct marketing campaigns. Through the incorporation of an advanced AI function, they are leading the digital transformation of a multi-million-dollar industry and seeking a Growth Associate to join them.

Working directly with the CEO, marketing and business development teams you will help our client achieve exciting growth goals for 2018 and beyond.

Key Highlights:

  • Partner w/marketing professionals, providing ongoing thought leadership on best practices
  • Inbound lead relationship building, lead gen, qualification & prioritization
  • Leading webinars & product demonstration
  • Assisting with proposal development + RFP responses

Ideal Candidates:

  • 1-2 years in account management, consulting, or client facing role 
  • Knowledge of SFDC and marketing automation software (HubSpot, Marketo, Eloqua)
  • Experience working closely with marketing + sales teams
  • Bachelor’s degree required
  • Ability to travel ~20%

Director, Acquisition Marketing Direct Hire MA

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Job ID: 15341 Direct Hire MA

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Our client is an online marketplace for consumer products. With a mission to help small businesses succeed, they’ve built a product launch platform to ensure the best ideas win. They’re seeking a Director of Acquisition Marketing to join their growing team just miles from downtown Boston.

About the role:

  • Develop and implement B2C and B2B acquisition strategies across online and offline channels to meet customer and subscriber growth, lead generation, revenue and ROI goals. Channels include but not limited to: social ads, search engine marketing, shopping feeds, SEO, display, video, native, affiliate marketing, and direct mail.
  • Partner with the CRM and business intelligence teams to identify attributes of our most profitable customers and develop strategies to acquire customers like them.
  • Manage and mentor a team of 2-3 acquisition marketing specialists.
  • Continually evaluate, recommend, and test full spectrum of performance media channels, partners, and emerging platforms.

About you:

  • An experienced acquisition marketing leader with 8+ years in digital performance media, including paid social media channels, paid search, data feed management, SEO, programmatic display, video advertising, and affiliate marketing.
  • 3+ years in a marketing leadership role, with proven results delivering customer and revenue growth while hitting ROI targets.
  • Experience developing and managing high-performing teams. You set aggressive, achievable goals and inspire team members to deliver against them.
  • Ability to think strategically, while also rolling-up your sleeves to be hands-on in day-to-day tasks.
  • Extensive experience working with web analytics, A/B testing tools, campaign management platforms, 3rd party ad servers, tag management solutions, and DSPs.
  • Expertise in Microsoft Excel and multi-dimensional data set analysis tools. Proficiency in SQL is required; experience with Python is a plus.
  • Prior retail experience a strong plus.

SEM Manager Direct Hire RI

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Job ID: 15330 Direct Hire RI

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Our client, a growing SaaS start-up in Providence, RI, is a leading cloud-based software solution for growing businesses to transform their point of sale into a point of service, helping to drive efficiencies across marketing, finance, sales, and customer service.

(Don’t worry about commute! There is flex to wfh.)

They are seeking an SEM Manager to join them. Reporting into the Sr. Director of Revenue Marketing this is a high-visibility position with full ownership of our client’s SEM function.

You will effectively manage the paid search budget and work with the SEO and greater marketing team to maximize ROI, drive traffic, and customers. The ideal candidate is analytically driven and has an innovative approach to help improve our client’s paid search strategy as they start their next phase of growth.

Requirements:

  • 5+ years of experience managing campaigns across Google, Yahoo, & Bing
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) and web analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
  • Familiarity with A/B and multivariate experiments, multi-touch attribution, and marketing automation systems
  • Comfortable driving strategy + executing
  • AdWords/Bing certification ideal
  • Bachelors degree required

Affiliate Marketing Manager Direct Hire MA

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Job ID: 15328 Direct Hire MA

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Our Boston, MA consumer e-commerce client has grown through acquisitions and is looking for an Affiliate Marketing Manager to be based in Boston.  The office is a short walk to multiple MBTA and commuter lines.  They truly are a global company with a presence in the U.S., Middle East and Europe.

The Affiliate Marketing Manager will be responsible for the affiliate channel for the America’s based products.

Responsibilities

  • Develop and manage the affiliate programs for 12+ products
  • Establish and foster relationships with top tier affiliate partners across products and regions
  • Acquire and motivate new commercial partners and affiliates
  • Arrange new exposure as well as feature opportunities with existing affiliates
  • Analyze campaigns to optimize to sales and CPA targets
  • Manage the launch of new affiliate programs for new products
  • Manage the relationship with affiliate technology provider and marketing agency

Background

  • 3+ years of experience within an affiliate marketing role
  • Hands-on, self-motivated, confident and proactive 
  • Solid reporting and analytical skills and track record of making decisions based on data
  • Superb project management skills
  • Knowledge of how the affiliate channel fits in with the other online marketing channels
  • Familiar with Google Analytics or another web analytics software

Marketing Operations Director Direct Hire MA

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Job ID: 15325 Direct Hire MA

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Director of Marketing Operations

Our client is scaling technology company building social intelligence software. As they continue to grow, they're looking for a Director of Marketing Operations to join their team.

The Director of Marketing Operations will be the first member of the marketing ops team. This role will own the market tech stack. The right person will understand how technology can enable the sales and marketing teams.

This role reports into the CMO and comes with a competitive salary + bonus. This is a full time position in Boston, MA. Apply today!

Responsibilities:

  • As the Marketo admin, develop and improve marketing ops processes

  • Administer Salesforce.com, developing reports in collaboration with sales and BDR leadership

  • Maintain and protect data integrity between Marketo and Salesforce

  • Ensure data integrity across leads, contacts, campaigns, and opportunities

  • Analyze, report, and communicate on a daily basis

  • Measure and manage all aspects of our marketing lead generation engine

  • Create reports & dashboards to share with departments & to inform program improvements

Qualifications:

  • 7+ years of experience in a marketing operations role

  • At least 2 years of Marketo and Salesforce.com experience

  • Strong analytical mindset with self-starter attitude

  • Highly organized with exceptional attention to detail

  • Responsive, collaborative, and transparent approach to analysis and reporting

  • Hands-on experience with data visualization tools a plus

  • Excellent written and verbal communication skills

SEO Manager Direct Hire RI

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Job ID: 15323 Direct Hire RI

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Our client, a growing SaaS start-up in Providence, RI, is a leading cloud-based software solution for growing businesses to transform their point of sale into a point of service, helping to drive efficiencies across marketing, finance, sales, and customer service.

(Don’t worry about commute! There is flex to wfh.)

They are seeking an SEO Manager to join them. Reporting into the Director of Growth Marketing this is a high-visibility position with full ownership of our client’s SEO function. You’ll play a pivotal role in growing our client’s reach and customer acquisition efforts, helping them achieve key business goals for 2018.

The ideal candidate is analytical but hypercompetitive, and accustomed to working in a fast-paced start-up. You should be comfortable using a variety of tools, seeking out new opportunities, and making data driven recommendations across departments. You are technically minded and focused on increasing onsite conversions while conducting keyword experiments and campaigns that deliver engaged traffic.

Requirements:

  • 5+ years of SEO experience (agency or in-house)
  • Expertise with a range of webmaster, reporting, + optimization tools (i.e. ahrefs, Moz, Optimizely, HotJar, Brightcove, BuzzSumo, Omniture, among others)
  • Advanced skills w/ Excel + Google Analytics a must
  • Experience w/SQL, WordPress, and SFDC a plus
  • Strategic but not afraid to ‘get in the weeds’
  • Bachelor’s degree required

Marketing Operations Specialist Direct Hire RI

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Job ID: 15322 Direct Hire RI

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Our client, a growing SaaS start-up in Providence, RI, is a leading cloud-based software solution for growing businesses to transform their point of sale into a point of service, helping to drive efficiencies across marketing, finance, sales, and customer service.

(Don’t worry about commute! There is flex to wfh.)

They are seeking a Marketing Operations Specialist to join their Revenue Operations team. Reporting into the Director w/ ample exposure to the CEO, you will manage the systems, tools, and technology that enable efficient and effective marketing campaigns. The right candidate understands how to accelerate growth by creating scalable marketing programs through automation, and, most importantly, desires to work in a fast-paced start-up with tons of visibility and ownership.

Key Highlights:

  • 2+ years of experience w/Marketo or another marketing automation platform
  • Experience with campaign execution; measurement, tracking, + reporting; lead management; database hygiene; technology thought leadership
  • Strong knowledge of SFDC
  • Working knowledge of HTML, CSS, and JavaScript (no hands-on coding required – just need to be able to work closely with developers)
  • Analytically driven
  • Bachelors degree required

Head of Consumer Healthcare Marketing Direct Hire CA

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Job ID: 15321 Direct Hire CA

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Our biopharma client in South San Francisco is looking for a Head of Consumer Healthcare Marketing.  The company works collaboratively with the medical and patient communities they serve, to develop and deliver innovative therapeutics, conduct clinical research in areas of unmet needs, create educational and support programs, and expand their product portfolio.  They are a market-leader in their space.

In this role, you will

  • Define the value proposition of the brand, moving from technology differentiators to customer insights driven differentiators
  • Boost market leadership by engaging key audiences, including HCPs, clients and consumers
  • Develop GTM strategies for the consumer, client, and healthcare professional segments
  • Lead and manage a team of 6 direct reports
  • Optimize the results-oriented marketing organization with agreed KPIs
  • Take the lead in executing against key commercial initiatives as they related to brand and broader commercial strategy
  • Work collaboratively across the organization, including with the digital team, field and sales teams and others

Profile

  • 10+ years of experience in marketing biotech or pharmaceutical products OR CPG products
  • Strategic thinker who has a track record of successful execution
  • Proactive, organized and results-focused
  • Makes decisions based on data
  • Managed of direct reports
  • Works well with a range of people internally, externally and at various levels
  • Bachelor’s degree, Master’s preferred

Preference for local (South San Francisco area) candidates.  There is not a telecommuting option but the client is open to relocating a star candidate.  

 

Marketing Automation Specialist Contract MA

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Job ID: 15318 Contract MA

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Our Boston interactive agency is looking for a freelance, onsite,  Marketing Automation Specialist to join their team and help support ongoing projects. This opportunity begins immediately, is expected to continue for 6--8 weeks, and could become direct hire for the right candidate. 

Responsibilities will include working closely with other team members to coordinate and deploy campaigns to drive leads and push them through the pipeline to sales. Working with Hubspot and possibly other tools (Pardot, Marketo, Eloqua), building workflow, lead gen forms, landing pages, coding emails and developing email templates. etc. This is not a client-facing role.

To qualify, you should have 4 years+ working in a multiple client, multiple tool environment. Agency experience is a plus, and Hubspot is a must.

If you have the skills requested and can start immediately, let us know for immediate consideration!

Marketing Technology Specialist Direct Hire MA

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Job ID: 15317 Direct Hire MA

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Our client, a growing security software company, is seeking a Marketing Operations Specialist. In this role you will work within Marketo and Salesforce and build and activate marketing campaigns. 

Responsibilities:

  • Build and activate campaigns in Marketo supporting the Marketing organizations’ campaign initiatives
  • Ensure proper program creation, list uploads, and building and sending email blasts
  • Help solve marketing automation issues with team members
  • Build reports and review campaign effectiveness

Experience:

  • 2 or more years of related professional marketing experience, preferably with a software company
  • A year of Marketo or another MAP experience a plus

Education:

Bachelor's degree or global equivalent in Marketing

Digital Marketing Manager Direct Hire MA

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Job ID: 15310 Direct Hire MA

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Digital Marketing Manager

Our client is a 350 person software company headquartered in Boston. As they invest in marketing tech and talent, they're looking for a Digital Marketing Manager to join their team.

The right candidate will create and execute social and email campaigns. They will collaborate with the broader marketing team to help drive leads. This role reports into the Director of Marketing and comes with competitive salary + bonus. Apply today!

Responsibilities:

  • Develop email and social media strategy in concert with broader marketing strategy

  • Communicate to team, and management on strategy/project development, timelines, and results.

  • Collaborate with team to generate, edit, publish and share daily social content.

  • Own editorial calendars for email and social media campaigns

  • Track, analyze and optimize marketing campaigns

  • Stay current with online marketing trends

  • Develop lead nurture campaigns to drive candidates through the sales/marketing funnel

Preferred Qualifications:

  • 2+ years experience in digital marketing

  • Experience with marketing automation software, Marketo preferred

  • Ability to use analytics to make data driven decisions

  • Strong project management skills

  • BS/BA degree

SEO Manager Direct Hire MA

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Job ID: 15309 Direct Hire MA

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SEO Manager

Our client is a 350 person software company headquartered in Boston. As they continue to invest in their marketing, they're looking for a talented SEO Manager to join their team.

The right candidate is someone looking to develop the organic search strategy for a growing software company. They will collaborate with the broader marketing team to help drive site traffic. This role reports into the Director of Marketing and comes with competitive salary + bonus. Apply today!    

 

Responsibilities

  • Develop SEO strategy in concert with corporate and product marketing objectives

  • Manage and execute implementation of SEO strategy

  • Collaborate on strategy and goal definition for success

  • Keep pace with SEO and internet marketing industry trends

  • Perform keyword research to optimize existing content and meet future business goals

  • Execute plans for content development with general and keyword specific SEO goals

  • Create content for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, etc.)

  • Develop and implement link building campaigns

  • Implement and administer search engine programs

  • Create SEO targeted content as needed (example resource pages, comparison pages)

  • Use web analytics to develop SEO strategies and site improvements

  • Develop and report on KPIs on a monthly, quarterly and yearly basis

 

Preferred Skills and Qualifications

  • 2+ years of digital marketing experience in a search marketing focused role

  • Experience working with popular keyword tools

  • Experience administering content within a CMS

  • Knowledge of HTML/CSS and website administration

  • Experience with website analytics tools and a track record of making data driven decisions

  • BS/BA degree required

Product Marketing Director Direct Hire MA

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Job ID: 15302 Direct Hire MA

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Marketing Director - Medical Systems

Our client, a medical systems company north of Boston, is investing heavily in their product and marketing teams. As they continue to grow, they're looking for a Marketing Director for their Digital Solutions team.

The Marketing Director will develop marketing strategy for multiple software solutions. Critical components include market analysis, sales enablement, and event strategy. The right candidate will thrive in a fast paced, leadership position.

This role reports into the Vice President of Marketing. Compensation is commensurate with experience and will include salary + bonus + excellent benefits. Apply Today!

Responsibilities:

  • Develop marketing strategies to penetrate client's target customer bases

  • Lead teams of direct and indirect reports on crossfunctional projects

  • Conduct market and competitive analysis to understand market and product trends

  • Develop product messaging strategies and product positioning statements for a product portfolio

  • Identify gaps in product portfolio and make partner recommendations

  • Partner with marketing communications team to develop multi-channel marketing campaigns

  • Prepare sales team with the information they need to drive market penetration

  • Develop and execute important education events together with the field marketing team

  • Develop and track monthly KPIs to measure sales and market penetration

Preferred Qualifications:

  • 5+ years of marketing experience; experience in medical software or systems strongly preferred

  • Experience mentoring or managing junior marketers

  • A background in product marketing or brand marketing

  • A bias towards action

  • Willingness to travel (est. 25%)

Director of Content Marketing Direct Hire Maine

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Job ID: 15287 Direct Hire Maine

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Our client, based in Portland, Maine, is a blue chip, Fortune 500 company in the financial services industry.  We have been engaged to find a Director of Content Marketing.  The client offers relocation.  There is some flexibility to work remotely a few days a week provided you can commute to Portland 2-3 days a week.

Why Portland, Maine is a great place to live and work:

http://www.onlyinyourstate.com/maine/15-reasons-to-move-portland-me/

Highlights of role

  • Play a lead role on a growing team that includes digital marketing, marketing technology and user experience
  • Lead a team of 5
  • Visible and strategically important role in developing robust audience-centric content based on the user journey to deliver actionable results in marketing programs, campaigns and channels across businesses
  • Take the lead in planning, designing and executing strategic content marketing initiatives across the business. Build a robust content marketing engine to drive material business impact, build client engagement, generate demand and improve retention
  • Serve as brand evangelist for message, tone and best content practices across the enterprise
  • Opportunity to showcase your creativity – take an industry not traditionally known to be super sexy and market them in novel ways

Profile

  • 8-plus years of marketing with experience with user experience, creative and developing online capabilities
  • Expertise in content development including value proposition, writing, copyediting and packaging material based on channels (social, digital, direct mail, etc.)
  • B2B marketing experience required
  • Skilled in delivering communication in multi-faceted channels
  • Has built out social communities or followers
  • Knowledge if Agile methodology and practice is preferred
  • Ability to influence and educate colleagues across the organization, especially the c-suite
  • Bachelor’s degree

Digital Strategist Direct Hire MA

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Job ID: 15283 Direct Hire MA

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Digital Strategist

Our client is an award winning digital agency with technology in their DNA. As they continue to win more strategic work, they’re looking for a Digital Strategist to join their team.

This role is ideal for someone looking to transform client engagements through marketing, analytics and user experience. The right person is a strategic thinker who understands psychology, visual design, business and technology. The digital strategist will drive client engagement strategy.

In return, our client offers a great work environment in Davis SQ just steps from the Red Line. Compensation is competitive and the culture is fantastic. Apply today!

Responsibilities:

  • Collaborate with clients to understand their business issues and
  • Identify client problems, define audiences and developing strategies to reach those audiences
  • Research client audience, conduct competitive intelligence and use findings to inform digital strategy
  • Identify solutions available to the client and forecast their effectiveness
  • Partner with designers, technologists and clients to build recommendations into a cohesive and integrated approach
  • Understand what analytics can tell us about customer behaviors

Preferred Qualifications:

  • 2+ years experience in a digital strategy, content strategy or consulting role
  • Deep understanding of the digital world with the ability to align marketing with business needs
  • Experience rapidly acclimating to a wide range of businesses and corporate strategies
  • Ability to stay current with consumer digital trends
  • Research experience preferred: in-person interviews, co-design workshops and focus groups
  • Excellent communication skills are a must
  • Comfortable presenting in front of large groups and delivering difficult feedback
  • Ability to take ambiguous tasks and turn them into concrete deliverables.
  • BS/BA required

Senior Retention Analyst Direct Hire MA

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Job ID: 15281 Direct Hire MA

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Our client is a leader in the retail and CPG space. As they continue to offer new products to consumers, they're looking for a Sr. Retention Analyst to join their team.

The Sr. Retention Analyst will focus on developing catalog and direct mail campaigns, database segmentation, campaign analytics and support for the broader marketing team.

This role sits commutable from the Red Line and is a full-time, 5 day a week position. 

About you:

  • 6+ years of experience in a marketing or business role for a B2C company
  • Circulation/Direct Marketing/Email experience
  • Highly analytical – knowledge of statistical modeling and testing methodologies (Advanced Excel a must; SQL a plus)
  • Bachelor’s degree in Marketing, Business, or Quantitative discipline

VP Marketing Direct Hire NY

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Job ID: 15275 Direct Hire NY

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We are looking for a leader in the consumer marketing space who will live and breathe our brand, and mentor a team of growth-focused marketers.  You’ll get in early and will have a seat at the table.

Our client is well funded startup, that is using technology and AI to change the way consumers think about one of the fundamental behaviors of their day – eating.  They are looking for a Head of Marketing to lead consumer marketing efforts.  This high visibility role will set marketing strategy and help grow the business both nationally and globally.

THE ROLE:

  • Manage the consumer side of the marketplace, including customer acquisition, customer retention and the brand
  • Lead and mentor a dynamic team marketing team
  • Guide team to new channel tests; evaluate new channels based on scalability, CPA and expected LTV
  • Define and cultivate the brand, both via owned content and earned media
  • Set quarterly marketing plans, targets, and budgets
  • Member of the leadership team

THE PROFILE:

  • Data-driven marketer with 10+ years in consumer digital marketing
  • Demonstrated history of success in acquisition marketing, direct marketing and related strategy
  • Experience with city-based marketing models a plus
  • Working knowledge of eComm, digital marketing campaign management and optimization
  • Experience managing budgets, developing KPIs and creating marketing plans
  • 5+ years’ experience in a management role
  • Startup experience desired

Acquisition Marketing Manager Direct Hire NY

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Job ID: 15271 Direct Hire NY

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Our client is well funded startup, that is using technology and AI to change the way consumers think about one of the fundamental behaviors of their day – eating.  They are looking for an Acquisition Marketing Manager who is nimble, entrepreneurial and will thrive in a startup environment. 

This role will be responsible for managing and optimizing paid digital and offline media while mentoring junior staff.  It is an exciting time of growth and this role will have a big impact, quickly.

About you:

  • 5+ years experience managing digital campaigns (display, search, social, streaming content)
  • Experience with both web and mobile platforms
  • Demonstrated understanding of digital best practices and success criteria
  • A true metric-driven marketer- highly analytical with expertise in Google Analytics and Excel
  • Startup and/or eComm experience a plus!
  • Ability to flourish in a fast-paced environment with a great attitude and capacity for mentorship

Director, Digital Marketing for Biopharma Direct Hire MA

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Job ID: 15266 Direct Hire MA

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Our metro Boston client is a biopharmaceutical company that has products in the market and a robust pipeline.  We are looking for someone at the Director level whose charge will be to develop and implement digital strategies focused on health care providers.  Candidates who have developed digital marketing programs for consumer audiences are also being considered if they are interested in HCP marketing.  The company is building a digital marketing excellence team so this is an especially exciting time to join.

Highlights

  • Focus on products already in the market and prepare for the pre-launch of others
  • Work collaboratively with product teams on brand strategy to develop digital engagement strategies that are customized to each business line
  • Ensure digital marketing activities produce integrated experiences that meet the needs of HCPs as well as boost the company’s business goals

Profile

  • 5+ years’ experience in pharmaceutical or biotech marketing with depth in digital promotion, multichannel marketing Strategy, and media and communications
  • Worked in a pharma or biotech company or a digital agency whose clients are pharma or biotech companies
  • Managed external agencies and vendors
  • Experience in creating and pulling through digital strategies
  • Track record of executing digital, cross channel initiatives to drive brand performance, such as websites, media, mobile applications, applications, etc.
  • Established digital partnerships
  • Analytically-focused; use data and metrics in decision-making
  • Solid budget development and management skills
  • Superb project management skills
  • Bachelors’ degree, advanced degree preferred

Senior Manager, Product Marketing Direct Hire MA

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Job ID: 15253 Direct Hire MA

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Our client is a lead provider of cloud backup and disaster recovery solutions. As they scale, they're looking to hire a Senior Manager of Product Marketing to join their team.

The right candidate will build and scale a product marketing team. They will create messaging to support demand generation and business development activities. This role is an individual contributor to start. Hiring for a team would start in the first six months.

Our client is recognized as a leader in their space. This role is a spot on a growing marketing within a fast growing pre-IPO company. The role comes with competitive salary+bonus+options. Apply today!

Responsibilities:

  • Hire and train a cross-functional product marketing team

  • Collaborate with Demand Gen teams to develop go-to-market plans and integrated marketing campaigns

  • Create datasheets, product sheets and other top of the funnel content

  • Translate conceptual ideas into compelling creative concepts

  • Create high impact content conveying subject matter clearly and accurately

  • Deliver key product benefits within visually appealing content

  • Develop concise value proposition statements for a wide range of content

  • Managed complex projects and rank objectives to hit deadlines

Preferred Qualifications:

  • 8+ years experience in technical product or content marketing

  • Experience building and leading successful teams

  • Ability to build strong working relationship within a global marketing organization

  • Excellent written communication and presentation skills

  • Experience developing customer-facing messaging and content

  • Self-starter, able to work in a high-paced environment

  • Experience building marketing collateral: white papers; webinars; and web video

Customer Success Manager (Account Manager) Direct Hire RI

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Job ID: 15236 Direct Hire RI

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Our client, a high-growth SaaS start-up, is a leading cloud-based software solution for growing businesses to transform their point of sale into a point of service, helping to drive efficiencies across marketing, finance, sales, and customer service.

They are seeking a Customer Success Manager to join their CSM team.  Reporting to the Manager of CSM, the CSM will be responsible for ongoing customer engagement, retention, & cross-and-up sales. We are seeking an analytically minded professional who is enthusiastic, passionate, and eager to grow with this department!

Can't commute to Providence every day? Don't worry, the team is flexible!

Ideal Profile:

  • 2+ years in a customer success role, ideally in the SaaS space
  • Proficient w/ Salesforce
  • Ideal experience w/ customer success software like Totango or Gainsight
  • Proven track record managing large book of business (500-700 accounts)
  • Analytically driven
  • Bachelor’s degree required

Ecommerce Coordinator Contract MA

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Job ID: 15196 Contract MA

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Our client, located west of Boston, is looking for a freelance, onsite Ecommerce Coordinator who can join their team and help support their marketing team. This opportunity begins immediately, will continue for approximately 3 months, and could be longer or become direct hire for the right candidate.

Responsibilities will involve managing item marketing activities, including maintaining promo info, vendor approvals and reporting. In addition, proofing of communications, banner placements and coordinating with buyers and vendors will be required.

To qualify, you should have 1+ years of experience in an eCommerce, merchandising or marketing environment, have great Excel and Word experience and have excellent attention to detail. The ability to work well with all levels of the team is essential. Internships in a related field will be considered as well.

If you are available immediately and have the required experience, let us know ASAP for immediate consideration!

Content Marketing Manager Direct Hire MA

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Job ID: 15195 Direct Hire MA

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Our client, a growing SaaS company located in Metro West, is seeking a Content Marketing Manager. If you love all things about content and love to write, this job could be a great fit for you!

You will be responsible for managing and creating content for the company’s blog, newsletters, eBooks, whitepapers, development of landing page content, etc.

You will be expected to be a key contributor to successfully achieving its next level of growth, and to always have a strong focus on the customer (B2B and B2C) and how to further educate them on our clients' products.

What you’ll do:

  • Achieve quarterly and annual Content Marketing targets
  • Develop blog pieces, newsletters, eBooks, whitepapers, development of landing page content
  • Build and maintain accurate Content Marketing reporting 
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement
  • Alignment with PR team on byline content topics and byline writing

Who you are / What you bring:

  • You thrive in and love the thrill of working in a start-up / entrepreneurial environment
  • Proficiency in MS Office, WordPress, and PowerPoint
  • Understanding of web publishing requirements
  • Editorial mindset with an ability to predict audience preferences
  • Hands on experience with SEO and web traffic metrics
  • Experience with social media platforms (including Facebook, Twitter, LinkedIn, and SlideShare)
  • Research skills or experience a plus, as well as familiarity with Photoshop and Adobe InDesign
  • BA/BS in Journalism, Marketing, or related field
  • Minimum of 3 years experience in similar role

Channel Marketing Manager Direct Hire MA

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Job ID: 15194 Direct Hire MA

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Our client, a leader in the security software industry, is looking for a Channel Marketing Manager to join their team. You will manage partner onboarding, online training, and develop joint marketing programs with the global partners.

Skills & Requirements

  • Previous experience in a channel marketing or programs role, working with VARs, distributors and global alliance partners.
  • Minimum of 5+ years marketing experience in a high tech environment.
  • Demonstrated ability to work effectively across teams dispersed in different geographic regions.
  • Working knowledge of CRM and marketing automations tools
  • Bachelor’s degree required

PPC Manager Direct Hire NY

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Job ID: 15175 Direct Hire NY

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Our client, an independent global digital agency, is opening a new office in NYC.  They are looking for a PPC expert to join the team and help build out the NYC practice.  It is a truly unique opportunity to work directly with the VP and have an impact on early US operations.

  • 2+ years experience in paid search marketing
  • Demonstrated success managing paid search campaigns for B2B, CPG, and Retail clients 
  • Expert knowledge of search networks (Google, Bing, YouTube, etc)
  • Experienced planning, building, executing and optimizing campaigns
  • Ability to develop search marketing plans f that include goals, specific campaign strategies, recommended tactics, budgets and timelines
  • Ability to think strategically and identify and resolve problems
  • Knowledgeable in best practices and latest methodologies

Great perks too!

Manager, Customer Success Direct Hire RI

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Job ID: 15174 Direct Hire RI

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Our client, a growing SaaS start-up in Providence, RI, is a leading cloud-based software solution for growing businesses to transform their point of sale into a point of service, helping to drive efficiencies across marketing, finance, sales, and customer service.

They are seeking a Manager of Customer Success to join their CSM team.  Reporting into the Director of Customer Success, the Manager will be responsible for increasing customer engagement & the use of our client’s platform, as well as retaining customer revenue. The Manager will also directly manage a growing team of ~5.  

Can't commute to Providence every day? Don't worry, the team is flexible!

Ideal Profile:

  • 5-7 years of experience in a customer success or customer operations role within a SaaS environment
  • At least 3 years of direct management experience
  • Proficient w/ Totango or other customer success platforms
  • Salesforce experience a must
  • Ability to manage a large book of business (300+ customers)
  • Analytically driven
  • Bachelor’s degree required

Paid Search Strategist Direct Hire MA

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Job ID: 15140 Direct Hire MA

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Paid Search Strategist

Our client is the client services arm of a high growth Boston tech company. As they continue to scale, our client is looking for a talented Paid Search Strategist to join the team.

The right candidate will be looking to work with a diverse set of customers, including a mix of B2B and B2C clients. The Paid Search Strategist will manage SEM, display and social campaigns. Monthly spends usually run from five to six figures per account. The Paid Search Strategist is a client facing role.

In return, our client offers a small agency feel inside a growing software company. Opportunities for new projects and advancement are numerous. The position comes with competitive compensation + bonus potential. Apply today!

Responsibilities:

· Manage client relationships for key accounts

· Set up search campaigns from scratch, handling both strategy and execution

· Execute search marketing strategies to meet client objectives

· Track campaign analytics, reporting on both status and campaign results

· Provide strategic recommendations applicable to the client's business model and goals

· Stay on top of industry trends and best practices

· Managing and maintaining positive relationships with clients.

Qualifications:

· 2+ years of SEM experience within Google AdWords, including experience with content networks and phone tracking

· Strong analytical skills and proficiency with Excel

· Excellent attention to detail and the ability to effectively multi-task while driving results.

· Excellent oral, presentation and written skills.

· Bachelors Degree required

· Google Certifications preferred

· Experience with display and social advertising preferred

SVP, Client Success and Operations Direct Hire Massachusetts

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Job ID: 15049 Direct Hire Massachusetts

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HireMinds has been retained by IANS (www.iansresearch.com) to assist with identifying their new SVP, Client Success and Operations.  

SVP, Client Success & Operations

About Us

IANS is an information security advisory and consulting firm serving Fortune-class organizations.  Through our curated team of external Subject Matter Experts (SME’s), referred to as our “Faculty”, we provide in-depth insights and decision support to help security teams achieve technical excellence, integrate security more deeply within the organization, and manage risk.

The IANS Faculty are independent, hands-on practitioners and thought leaders in the information security community. The skills and expertise of this expert network are at the core of our services, insights and educational events. 

Position Summary

Reporting to the CEO, the SVP role will oversee our consulting and end user decision support (EUDS) teams – the business functions that rely on Faculty to deliver services to our clients.  The SVP will also lead the relationship with and engagement of our external Faculty, including sourcing, selection, performance management and retention.  With centralized oversight of these business functions and the IANS Faculty, the SVP will scale the maturity of our offerings to provide exceptional value and satisfaction for our clients and our Faculty.  The ideal candidate is an inspiring, data-driven leader who has demonstrated excellence in managing and growing a client/customer-centric organization.

Primary Responsibilities

  • Lead our consulting and EUDS teams to provide high quality delivery of our services for increased client and external SME satisfaction and engagement
  • Expand the delivery of IANS service offerings by evaluating and enhancing the operational infrastructure of our systems and processes
  • Identify IANS cross-functional needs for Faculty engagement; drive usage and productivity
  • Cultivate and strengthen relationships with current Faculty; expand IANS outreach to engage additional Faculty.
  • Design and operationalize a utilization model to highlight business demands, gaps and growth opportunities, and to manage the SME lifecycle of recruitment, on-boarding, certification, resource allocation and off-boarding
  • Analyze and monitor data to identify key performance indicators and plan for SME engagement
  • Provide clear and timely communication to IANS senior management, staff and Faculty
  • Lead, coach and develop direct reports; hire additional talent as needed

Job Requirements

IANS is looking for people who are inspired and inspiring.  We welcome and reward intellectual excellence, curiosity and sophisticated thinking.  Desired skills and experience for this position include:

  • 10+ years of experience leading a client-facing services, research or consulting organization in a growing environment; work in the tech or information security sector a plus
  • Deep experience in building and managing an expert network of consultants or experts
  • Possesses a consultative, customer focused mindset
  • Has a passion for operational excellence; can translate business drivers to into actionable plans and leverage cross-functional teams
  • Excellent program and project management skills
  • Metrics-driven with a commitment to data analysis and reporting
  • Excellent communication, facilitation and presentation skills; can build and maintain relationships with senior-level clients and Faculty
  • Highly motivated and able to thrive in a fast-paced team oriented environment
  • Proactive self-starter who sets priorities and drives results

What You’ll Get

  • Exposure to industry experts and top business leaders in information security in Fortune class companies
  • Opportunity to help the shape the future for a growing company that is committed to making a difference for our clients
  • Broad learning and development opportunities
  • Colleagues who are intellectually curious, hard-working and collaborative

Senior Search Engine Marketing / Paid Search (SEM/PPC) Strategist Direct Hire MA

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Job ID: 14959 Direct Hire MA

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Our client is one of Boston’s fastest growing agencies and we’re looking for the next member of their expanding PPC team. In this newly created role you will take full ownership of the SEM campaign and play a key role interfacing with a diverse set of clients – many of which are leaders in their own field.

Based in their new office just west of the city, you will adopt a consultative approach to the creation and implementation of your clients’ PPC strategy. Working alongside the Director and a growing PPC team, you will work hand-in-hand with new and existing clients. Not only will you make an impact in the clients’ business; you’ll be a part of the agency’s burgeoning business in a variety of verticals.

Responsibilities:

  • Develop PPC campaigns and strategic recommendations for a variety of clients
  • Analyze and interpret campaign performance data and reports
  • Work with bid management tools to manage and optimize paid campaigns
  • Meet with clients by phone and in-person on a regular basis to establish and maintain close working relationships
  • Develop key-phrase proposals for prospective clients
  • Uncover, understand, and achieve client goals and business objectives through customization of campaign

Qualifications:

  • 3-5+ years’ experience working in PPC/SEM
  • Ability to multi-task and create search engine marketing strategies for a variety of clients
  • Understanding of major paid search programs: Google, Yahoo, MSN, Ask etc.
  • Experience with third party bid management applications, keyword research and ad testing methodologies
  • Strong working knowledge of Excel, Google Analytics and Google AdWords