Associate Director, Global HCP Marketing Direct Hire MA

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Job ID: 16249 Direct Hire MA

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Our Cambridge, MA client is developing potentially transformative gene and immunotherapies.  We are looking for an Associate Director, Global HCP Marketing to create and execute a global strategic HCP stakeholder strategy (evolution of disease state awareness, execution and evolution of core brand assets) to provide a new therapy option for patients in need. 

In this role, your work will include

  • Contributing to strategic planning, developing and executing tactical plans for HCP stakeholders to prepare for the successful launch and commercialization of the company's first gene therapy
  • Building disease state awareness
  • Designing and implementing multi-channel communications and programs
  • Measuring results and optimizing investments to move the needle on HCP disease awareness goals
  • Developing and evolving brand messages and brand assets, integrating evolving data
  • Partnering with global patient marketing and digital marketing leads to ensure alignment

Profile

  • 7+ years of in a strategic, global marketing role, some of which to HCPs
  • Understand the big picture from lots of data and information and drive to actionable insights
  • Truly patient-centric
  • Fluency with highly scientific information
  • Launched products globally
  • Track record of building relationships and working successfully across functions
  • Has successfully driven a project to completion
  • Bachelor’s degree required, advanced degree preferred