Paid Search Manager Direct Hire MA
Job ID: 16325 Direct Hire MA
Are you looking for an in-house Paid Search role? Are you interested in a fast-moving, growth industry with plenty of perks? If so, we have one for you!
Our client, a cloud-based platform, located in Boston is seeking a Paid Search Manager to join their expanding digital team. You will report into the Senior Director of Digital Marketing and will have a chance to work with a highly skilled marketing team with a strong potential for leadership down the road.
Who You Are:
- Passion for Search and online marketing
- Experience with Google Ads, Bing, Display, Facebook Ads, and LinkedIn Ads
- Google Analytics and Excel know-how is a must.
- Experience working with top-of-funnel attribution models and mapping outcomes to business results
- Oversee all digital advertising channels (Search Engine, Social and Display Remarketing)
- Conduct in-depth, data-driven analysis to inform roadmap and system improvement opportunities in partnership with sales and product teams.
- Develop keyword lists, bids
- Monitor impression share, quality score, and other key SEM metrics
- Measure lead quality and track marketing’s contribution to pipeline from digital programs
- Report out weekly results, monthly results
- Launch, analyze, optimize, and scale high performing strategies and channels.
- Manage external agency partners
- Communicate results, key insights and recommendations