Email Marketing Manager Direct Hire MA

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Job ID: 16381 Direct Hire MA

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Email Marketing Manager

The Email Marketing Manager is responsible for managing the organization’s email marketing campaigns, with a focus on lead generation and lead nurture. The role reports to the Director of Growth Marketing, and is a central support function across all marketing teams.

Duties of an Email marketing manager include:

  • Building email campaigns - we use Marketo but experience in this tool is not required. Experience in Pardot, Eloqua, Hubspot, or others can transfer. 
  • Managing current email programs
  • Tracking, analysis and reporting on email campaigns in order to make recommendations and guide improvement
  • Identify opportunities to use email channel as a way to continue to conversation with prospects, and also push leads down the sales funnel (trigger and drip campaigns) based on prospect activity, or current client activity throughout the customer lifecycle
  • Carrying out segmentation of the database and implementing remarketing strategies
  • Set up A/B Testing framework for various email campaigns to establish the most effective approaches
  • Ensuring all email campaigns comply with current email best practice, as well as regulations e.g. GDRP, in the industry
  • Working closely with the Director of Growth marketing to develop a clear CRM strategy

The ideal background of an Email Marketing Manager:

  • 3-5 years of email marketing experience, with proven success
  • Analytical and able to translate complex data into actionable marketing plans
  • Fluent in Excel
  • Excellent written communication and copywriting skills is a plus
  • Previous experience as an email marketing manager ideally within a similar industry is a plus