Demand Generation Specialist Direct Hire MA

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Job ID: 16171 Direct Hire MA

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Our client, an Internet startup, is focused on delivering the best content, tools and applications to consumers to help educate them around the home buying process. As they build their growing marketing team, they are seeking a Demand Generation Specialist. 

Responsibilities:

- Create and implement lead nurture campaigns

- Assist in defining target audience strategy

- Analyze and improve customer lifecycle and conversion rates

Qualifications:

- 3-5 years experience in a Demand Generation role

- Experience with Salesforce Marketing Cloud (ExactTarget)

- Understanding of persona-based marketing, targeting, and segmentation