Regional Brand Manager - Mat Leave Contract MA

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Job ID: 16192 Contract MA

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Brand Manager 

4-6 month contract in Boston

The brand manager oversees marketing planning, execution, and brand management within the region. The brand manager ensures that the brand is positioned in the market and takes brand ownership.  He/she will provide the vision, mission, goals and strategies for the region., The brand manager will also deliver brand positioning and go-to-market strategies.


Research target markets providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals.

Develop and maintain marketing strategies to meet those objectives and goals.

Develop and deliver demand generation campaigns

Create content, messaging and brand identity for regional market

Plan and execute event campaigns

Develop and execute public relations campaigns with agency with the region

Create, recommend and implement marketing programs and campaigns for products and services of the organization.

Manage the selection, training and development of marketing staff.

Manage and analyze results of all marketing programs and recommend changes to approach based on performance.

Collaborate with product managers to implement new and modified programs and initiatives

Maximize value by managing agency and vendor relationships


1. Data-driven marketing

Required skills include:

  • Testing and analytical techniques
  • Metrics for measuring marketing performance
  • Data gathering, interpretation and recognizing quality data
  • Data-driven strategy
  • Cross-functional management

2. Analytics

Required skills include:

  • Assessing data viability and value
  • Using data to identify patterns and trends
  • Gaining insights from data
  • Data management and processing
  • Using analytics tools

3. Data visualization

Required skills include:

  • Gaining insights from data
  • Working with large amounts of information to see the ‘bigger picture’
  • Using visualization software and specialist data
  • ‘Story-telling’ skills both written and oral
  • Familiarity with specialist software as well as Excel

4. Soft skills

Required skills include: 

  • Communication skills
  • Emotional intelligence and interpersonal skills
  • Problem solving skills
  • Adaptability
  • Ability to conduct research


Required skills include:

  • SEM and optimization strategies
  • SEM integration
  • SEO and content
  • On- and off-page tactics

6. Campaign management

Required skills include:

  • Project managing
  • Critical thinking and analytical skills
  • People management skills
  • Content strategy and creativity
  • Numerical skills identify patterns and trends

7. Content creation and storytelling

Required skills for content creation

  • Creativity
  • Great visual, oral and written communication skills
  • Attention to detail
  • Technical skills around video, audio and digital content creation
  • SEO and inbound marketing knowledge
  • Interpersonal skills

8. Omnichannel Communication 

Required skills for omnichannel communication

  • Knowledge of cross channel and cross platform tools
  • Communication skills across voice, web email and digital channels, including social media
  • Interpersonal skills
  • Being able to see the macro view

9. Digital Advertising

Required skills for Digital Advertising

  • Actionable knowledge of SEO, Social media, email and mobile marketing,
  • Analytical and creativity skills
  • Knowledge of Content management systems
  • Digital and UX design
  • Programmatic and direct ad buying

10. Creativity

  • Critical and creative thinking
  • Interpersonal skills
  • Leading and working within a team
  • Risk taking
  • Nurturing talent

Reports to:

Head of Marketing


10 years plus of experience in marketing and communications, including experience developing and implementing marketing campaigns.

Experience managing a team is a plus

Bachelor’s degree or higher