Analytics

Web Analyst Direct Hire MA

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Job ID: 15940 Direct Hire MA

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Web Marketing Analyst

Our client is a technology/education company located right in Downtown Boston. Well-established yet nimble, they’re searching for a Web Marketing Analyst to join their team. This person will both sides of their brain to improve my client's digital experience. The right candidate will be comfortable managing web analytics, running A/B tests and developing content.

This is an integral role on a growing site experience team. This role comes with a competitive salary + benefits and a spot in a mission driven organization. Apply Today!

Responsibilities:

  • Develop SEO optimized content for the client's website

  • Coordinate site design updates with tech and marketing teams

  • Make changes to content and layouts within the CMS

  • Track web KPIs and maintain appropriate dashboards

  • Process and project manage marketing website requests

Preferred Skills and Qualifications:

  • 2-3 years’ experience in a web content, SEO or analytics focused position

  • Experience with Google Analytics required, other BI tools (Tableau, SQL) preferred

  • Ability to hand code HTML and CSS

  • Understanding of information architecture, taxonomy and UX best practices

  • Experience developing content optimized for SEO

Analytics Manager Direct Hire MA

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Job ID: 15899 Direct Hire MA

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Web Analytics Manager

Our client is a well established agency with clients ranging from major nonprofits to Fortune 500 companies. As they continue to build their digital strategy offering, they're looking for a Digital Analytics Manager to join their team.

The right candidate will be well versed managing web analytics projects for a portfolio of clients. The right candidate will have the experience and gravitas to present and make recommendations to clients. The position sits in Cambridge, MA. It comes with competitive salary + bonus and benefits. Apply today!

Responsibilities

  • Perform data analysis and reporting, surfacing actionable recommendations for projects

  • Consult with clients to understand their analytics needs

  • Collaborate with cross-functional teams to define digital goals and KPIs

  • Manage and execute tagging and custom configurations within analytics platforms

  • Propose, manage, and execute A/B tests and personalization strategies

  • Stay on top of industry changes, technologies, and strategies

  • Mentor and lead junior analysts

Preferred Qualifications

  • 3-6+ years of experience as an web or digital marketing analyst

  • Ability to mentor junior team members

  • Experience with in-depth data analysis and reporting

  • Experience presenting work to executives and key stakeholders

  • Experience with Google Search Console, Deepcrawl, MOZ and other SEO tools

  • Experience with multivariate testing

  • Working knowledge of data visualization tools

  • Development skills a plus (JavaScript, R) but not required

Marketing Analytics Manager Direct Hire MA

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Job ID: 15784 Direct Hire MA

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Marketing Analytics Manager

Our client is a lead provider of cloud and IT software solutions. As they scale, they're looking for a Marketing Analytics Manager to join their team.

The Marketing Analytics Manager will work with marketing, IT and sales operations to plan and measure key KPIs. The right person will be comfortable leveraging technology to build attribution models. This is a senior level individual contributor role that will work closely with the CMO.

The position comes with competitive salary+bonus+options and sits in downtown Boston. If you're looking to take on a key analytics role within a scaling tech company, apply today!

Responsibilities

  • Analyze and report on marketing influence on business results

  • Track marketing spend to inform budgeting and optimization decisions

  • Develop dashboards and other timely reporting models, automating tasks whenever possible

  • Serve as the IT liaison, ensuring alignment and prioritization of key marketing needs

Preferred Qualifications

  • Minimum of 5+ years of experience within marketing analytics, including marketing attribution models

  • Experience analyzing information across a variety of sources and presenting reports

  • Experience with SalesForce is required

  • Experience with BrightFunnel, Bizable, or another marketing attribution model is strongly preferred

  • Experience with Netsuite or other financial reporting software is required

  • Strong interpersonal skills, specifically collaborating and team building

  • Passion for data hygiene

  • Ability to advocate for new processes, tools, and procedures is a must