Senior Marketing Analyst Direct Hire MA

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Job ID: 15876 Direct Hire MA

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Our client is a full-service advertising agency based near Boston with a roster of global and national clients spanning healthcare, financial services and higher education. They’re seeking a Senior Marketing Analyst to join their growing search program and play an integral part in shaping their newly established Analytics division. Operating in a fast-paced and dynamic environment, this is a highly visible role where you will gain exposure to a wide variety of channels both online and offline. This is an exciting growth opportunity where you will work on strategic initiatives and make immediate impact.

About the role:

  • Prepare reports for our clients across multiple sources and channels, including online and offline advertising, social media, email, mobile, website, and more
  • Develop insights from the data to continually optimize current campaigns
  • Collaborate with both internal and external stakeholders on data collection, tracking, measurement, and reporting; ensure data is collected properly and accurately
  • Keep up with the latest industry trends in digital analytics and online technology, and share knowledge within the department

About you:

  • 5+ years of experience as a marketing analyst, primarily working with digital advertising
  • Strong Excel skills, proficiency in Tableau and SQL strongly preferred
  • Extensive knowledge of marketing and digital media tracking tools such as DoubleClick, Google Tag Manager, AdWords, Facebook, etc.
  • Extensive knowledge with web analytics tools such as Google Analytics, Adobe Analytics, WebTrends or similar
  • B.A./B.S. preferably with emphasis on marketing or a quantitative field (applied mathematics, statistics, economics, etc.)