Email Marketing Manager Direct Hire MA

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Job ID: 16264 Direct Hire MA

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Our client helps small businesses better market themselves and compete with other companies in their space. They are looking for a strategic marketing lead for their email channel. This role is ideal for a metrics-driven marketer who has experience managing a team and is comfortable taking a leadership role with internal stakeholders. This is a high-visibility, high impact opportunity to help the company continue their consistent and impressive YOY growth.

ABOUT YOU:

  • Strategic marketer experience at creating full-lifecycle customer and campaign strategies
  • Analytically minded and comfortable using data to derive insights focused on marketing ROI
  • Experience managing P&L
  • Aptitude in setting and meeting KPIs
  • Ability to manage and mentor high-performing team members
  • Passionate, driven, comfortable in front of senior management

THE ROLE:

  • Manage global channel marketing initiative and strategic customer lifecycle initiatives
  • Experience with email and customer engagement strategy
  • Design and run A/B and multivariate testing- segmentation, offers, creative/copy
  • Lead a team of high-performing email marketers and strategists, mentoring and helping develop their careers
  • Internal thought-leader on customer engagement strategy, with deep understanding of email