Marketing Director - B2B Direct Hire MA

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Job ID: 16117 Direct Hire MA

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Our client is a technology/education company located right in Downtown Boston. Well-established yet nimble, they’re searching for a Director of Product and Partner Marketing to join their team.

The Director will manage a team of five, developing go to market strategies for a wide range of educational products. The right candidate will have a deep product or demand gen background, ideally with a mix of business and consumer marketing experience.

My client is a mission driven organization located in the Seaport District. This role comes with a competitive salary + benefits. Apply Today!

Responsibilities:

  • Develop value proposition and go to market strategies for educational products
  • Serve as SME for sales and marketing teams, identify partnership opportunities and execute marketing vision to generate new and existing customer revenue
  • Collaborate with performance, lifecycle and digital marketing teams to launch multichannel customer acquisition campaigns
  • Lead teams of product and partner marketers, with a focus on growth and mentorship
  • Measure and refine marketing campaign tactics

Preferred Qualifications

  • At least 7 years in product marketing or demand generation marketing
  • Experience leading a team in an entrepreneurial or high growth environment
  • Track record of identifying partnership opportunities
  • Strong track record as a leader – managing both up and down
  • Experience developing marketing strategy, testing hypotheses, and investing in what works
  • Genuine and collaborative leader and employee